Ecommerce SEO Rankstar means optimising your online store’s pages by Rankstar, an international SEO agency, for a high rank in search results.
In the fiercely competitive ecommerce landscape, every online store wants better search visibility for more traffic and sales. Rankstar specialises in helping ecommerce sites rank higher, drive traffic and increase profits.
This Innocams blog post will do a quick review of this New York-based digital marketing company to make you understand why it is in great demand.
What is Rankstar?
Rankstar is an international agency that provides its clients with Search Engine Optimisation (SEO) services. It was established in 2018 and has offices in New York, Paris, Sofia and Ho Chi Minh City.
The company has 300+ happy clients and its yearly turnover is USD 2 million. With 30 in-house employees, Rankstar is touted to be one of the best SEO agencies for ecommerce businesses worldover.
What is Ecommerce SEO?
The Definition
Ecommerce SEO involves optimising the pages of an ecommerce website so they can rank higher in search results, gain visibility, attract more traffic, register more conversions and secure more profits.
The Importance
Ecommerce business is growing rapidly. There were over 30.7 million ecommerce sites all over the world in 2023 as against 24 million in 2022.
In 2023, total global ecommerce revenue was estimated at USD 5.82 trillion and the projection suggested that it will increase to USD 9.59 trillion in 2030.
In the US alone there are nearly 14 million ecommerce websites and Americans spent USD 1.24 trillion in 2023 buying stuff online and it is estimated that they will spend USD 2.5 trillion in 2030.
These data shows that an efficient ecommerce business has enormous scope to grow rapidly. But for that, they must make their products and services visible in online searches so their target customers can find them easily and do business with them.
Ecommerce SEO Rankstar can help them achieve this objective and grow fast.
Benefits of ecommerce SEO
If properly and effectively implemented, an ecommerce SEO campaign may yield the following benefits:
More Organic Traffic
Optimising your pages for targeted keywords, ecommerce SEO can make you visible to potential buyers, searching for your product or service. This visibility has the potential to drive more organic traffic to your site.
Increased Conversion Rates
A well-optimised site with clear product description and user-friendly navigation may lead your target customers to engage with your site and make purchases. This will give you higher conversion rates.
Enhanced Authority and Credibility
Effective ecommerce SEO, as offered by Rankstar, will make your pages’ content relevant, valuable and useful to your target audience. This will provide you with enhanced authority and credibility in your niche.
A Cheaper Marketing Method
SEO will enhance your visibility and help you attract organic traffic through higher search engine rankings. Over time, this may prove a cost-effective marketing method than traditional paid marketing techniques.
Targeting Local Customers
If you have a brick-and-mortar store, local SEO, which is a crucial part of ecommerce SEO, may help you attract your nearby customers who are looking for the product or service you offer.
Ecommerce SEO Rankstar: Services
Rankstar provides its clients comprehensive and tailored SEO solutions to satisfy the needs of different ecommerce businesses.
I will now discuss the major SEO services it offers and the benefits of these services in ecommerce.
An In-Depth SEO Audit
Ecommerce SEO Rankstar includes a comprehensive audit to evaluate your site’s SEO health. This audit provides deep insights into issues that may be preventing your pages from ranking higher in the SERPs.
This SEO audit has several benefits. Some of them are listed Below.
- By finding and fixing technical issues, an SEO audit may significantly improve your pages’ search ranking and drive more organic traffic to them.
- Higher organic traffic may lead to more quality leads and higher conversion rates.
- Finding and fixing your keyword issues, SEO audit may let you identify potential keywords and create relevant valuable content.
- A thorough competitor analysis done by the SEO audit will show you opportunities to get an edge over your rivals in the SERPs.
- The audit can identify issues like poor response time and navigation and show you how to improve your site’s user experience.
- The audit will reveal content issues and help you create content that aligns well with your target audience’s search intent and needs.
A Thorough Keyword Research
Rankstar’s ecommerce SEO packages include extensive keyword research. This action helps you identify search terms potential customers are using. Then you can optimise your content with these keywords so your target customers can find your site easily in search results.
A keyword research in ecommerce SEO may produce the following benefits.
- Incorporating the target keywords in your content like product description, titles etc. you can improve your visibility to your target audience in search results.
- The use of target keywords in website content may allow ecommerce sites to help their target customers find them easily through online searches.
- When your target customers will find what they are looking for on your site, the chance of their making purchases increases, leading to increased conversion rates.
- By identifying relevant keywords, ecommerce businesses can create valuable content that resonates well with their target customers’ needs.
Technical SEO
Technical SEO occupies an important place in Ecommerce SEO Rankstar. It is the process of optimising technical aspects of ecommerce sites for better search visibility.
Technical SEO includes identifying and fixing technical issues related to response time, site architecture, mobile compatibility, URL structure etc.
The benefits of ecommerce technical SEO includes better SERP ranking, enhanced visibility and traffic, more qualified leads, higher conversion rates and higher profits.
On-Page SEO
If you hire Rankstar for your ecommerce SEO, its team will perform on-page SEO for your site. It is the process of identifying and fixing technical issues related to titles, meta-description, product pages etc of each page on your site.
This process helps you make all your pages as search engine friendly as possible and increase the chances of their high rankings in the SERPs and better search visibility.
The key benefits of effective implementation of on-page SEO in ecommerce are listed below:
- Better visibility in search results.
- Enhanced user experience.
- Higher conversions and profits.
Off-Page SEO
Ecommerce SEO Rankstar Off-page SEO packages include proper implementation of tactics like backlink acquisition, social media and online brand mention management.
This process is aimed to improve your authority and credibility to search engines so they can consider you for a higher rank in search results.
The benefit of this process is it proves your authority and trustworthiness leading to higher ranking in the SERPs and probably enhanced traffic and sales.
Content Optimisation
During the process of SEO for your online store’s website, Rankstar people will first conduct a thorough review of your site’s content. Then they will update or create the content so it can satisfy the queries of your target customers.
Its key benefit is that relevant and valuable content will help Google give your pages higher rankings and your potential customers will find and do business with you easily.
The upshot is, people will search for a product that you offer, find you in the first SERP, visit your site, like what they see and make a purchase.
Link Building
Link building means acquiring high quality backlinks for your pages from other authority sites in your niche. A backlink is a major ranking metric as search engines consider it a mark of excellence because the authorities in your niche are referring theri users to you.
The key benefits of effective link building is it significantly improves your site’s rankability in search results and may bring in more traffic and conversions to you.
Google Autosuggest Optimisation
Ecommerce SEO Rankstar infuses SEO with Google autosuggest optimisation for better SERP ranking for its clients’ websites.
Showing up in Google autosuggestions, ecommerce sites can further improve their search visibility. By tagging this service to its SEO, Rankstar is able to offer its clients a highly effective and tailored ecommerce SEO.
Rankstar: Reviews and Case Studies
Inclusion of reviews and case studies on its site projects a positive and efficient image of Ecommerce SEO Rankstar.
Users nowadays are showing a growing trend of judging a company by what its customers are saying about its product or services and what good work it has done so far.
Rankstar’s website contains several positive reviews and case studies that will definitely help its target customers understand it better. The inclusion of these testimonials and case studies proves that this company is trustworthy and helpful to its clients and other stakeholders.
Ecommerce SEO Rankstar: Cons
Rankstar is a good agency that may significantly improve your online store site’s search visibility, traffic and conversion rates. But its own website has a few technical and non-technical issues that the company should address immediately.
You’ll find some of those issues below.
The SEO Issues
An SEO analysis of Rankstar’s site revealed the following issues:
1. Its SEO score is 74%. A score above 80% indicates a site is highly optimised for search engines. Being an SEO service provider itself, this company should definitely improve its SEO score.
2. The site’s response time is 700 milliseconds. Any response time over 500 milliseconds is considered problematic for user experience. So the authorities must improve the response time of their site.
3. The site isn’t using 301 redirects. This may be problematic for both search engines and users to find its new pages or domain.
4. There are duplicate heading texts that should be removed immediately.
The Contact Info Issues
If you want to use ecommerce SEO Rankstar, you may find it inconvenient and difficult to contact Rankstar.
There are no telephone numbers or office addresses on the company website.
Rankstar has four offices in four countries, including the US. It should certainly divulge its office addresses and telephone numbers so potential customers may contact them easily.
The Pricing Issues
There is no pricing information on Rankstar’s website. It is true pricing cannot be uniform across the board, but mentioning a starting price is a standard practice for SEO agencies all over the world.
Conclusion
Ecommerce SEO Rankstar is quickly gaining popularity among ecommerce sites as it is efficiently helping them improve their search visibility.
Its SEO packages include all essential services needed to improve SERP ranks of online retailers all over the world.
If the management of Rankstar’s site improves its SEO score and mentions detailed contact information, this company should grow even more rapidly.
FAQs.
Q. What is ecommerce SEO Rankstar?
A. It means SEO services Rankstar, a digital marketing agency, provides its clients with.
Q. What is ecommerce SEO?
A. Ecommerce SEO is optimising pages of an online store’s website for better SERP ranking.
Q. Where is Rankstar based?
A. Rankstar is based in New York, the US.
Q. Is Ecommerce SEO Rankstar good?
A. According to its clients’ reviews and case studies, it is doing a great job for ecommerce sites.
