CallRail GBP Integration SEO​: Now Dramatically Improve Your ROI

CallRail GBP Integration SEO​ is a process of tracking the details of visitors from Google Business Profile to your site by using a special software called CallRail.

This software helps you track calls and form submissions to measure and improve the performance of your local SEO and maximise your ROI. 

Find in this Innocams blog post how your GBP integration into CallRail can dramatically improve your local SEO and ROI.

How CallRail Works?

Basically, CallRail sets up a proxy telephone number that forwards calls to your destination number. 

How It Works

CallRail provides a unique tracking phone number and places it on your website or GBP listing. Whenever someone visits your site and makes a call, the software forwards the call to your main phone and you can answer it as you normally would. 

The tool also records the conversion and the location of the caller so you can understand how and where your leads are coming from. 

Analysis of these data provides valuable insights into the behaviour of your visitors and the performance of your paid and organic marketing drive. You’ll also know where your visitors learned about your website and what keywords they used.

These data will help you focus on the marketing channel that is driving the maximum traffic and improve it for better results.

Sources the Tool Tracks

CallRail can track a variety of digital sources. Some of them are listed below.

• Paid search performance on search engines like Google and Bing.
• Organic traffic from search engines.
• Data from paid ad campaigns on social media platforms.
• Data from landing pages.
• Referral pages and directories like GBP and Yelp.
• Organic social media listings.

Benefits of CallRail

CallRail GBP Integration SEO​ can dramatically improve your marketing efforts. If properly used, CallRail can yield the following major benefits.

1. You can optimise your marketing expenditure as you will know which marketing channel is driving maximum leads.

2. Then you can improve that particular marketing channel for even better leads and conversions.

3. You can optimise your budgeting for your tracking campaigns after analysing the data from CallRail services.

4. CallRail lets you know customer behaviour and gives you an opportunity to improve your customer service.

5. The software also provides an opportunity to understand your customer’s pain points through one-to-one interactions.

6. CallRail also allows you to know the most valuable leads and increase your ROI by directing your sales efforts for those potential leads.

7. You can record phone calls and use them for training and marketing purposes.

What is GBP?

Google Business Profile or GBP (formerly known as ) is a free tool that lets your customers find you in Google search and map packs.

Benefits of GBP

You can list vital information like your business’s name, address and phone number in your GBP. You can also upload photos, announce offers and new products or services through it. You can also list quotes and accept orders by using this useful tool.

Who Can Use GBP

Any business can use GBP. It is especially useful to local businesses that must provide vital information to their target customers.

Businesses that don’t have brick-and-mortar offices can also use it for in-person contact with their customers.

CallRail GBP Integration SEO​

CallRail GBP Integration SEO​ means integrating your GBP into CallRail to improve your SEO efforts. Let’s find out why this integration is important.

What Does it Do?

This integration automatically replaces your phone numbers listed in GBP with CallRail tracking phone numbers so you can track calls coming from your GBP and analyse them to improve your SEO campaign.

What are the Benefits?

GBP integration offers major benefits for your local SEO. Some key benefits are listed below.

• When a potential customer calls you using the number listed in your GBP, the call will be forwarded to you via CallRail service, letting you track the source of the customer and analyse his behaviour.
• The integration makes CallRail tracking number the primary contact number and thus help you maintain consistency in your business’s NAP details (Name Address Phone).
• You can track calls from your GBP by using CallRail’s standard features like call recording, tracking call source etc to enhance call analytics. 

Impact on Local SEO

Local SEO involves optimising your pages for your potential near-by customers. This is a key SEO strategy, especially for small and medium-sized businesses (SMEs).

Due to lack of funds and network, SMEs cannot compete globally and must tap their local target market potential. A strong local SEO campaign helps them achieve this goal by making their pages visible in search results so the local customers can easily find them.

In local SEO, tracking your target customers’ behaviour while navigating your site provides valuable insights that may enhance your local SEO campaign. 

CallRail GBP Integration SEO​ can be a top-drawer local SEO strategy as it helps you track your potential customers’ behaviour.

Benefits of GBP Integration for Local SEO

Integrating your GBP into CallRail can yield several important benefits for your local SEO efforts. Here are some major benefits of this GBP integration.

Call Source Accuracy

CallRail tracking numbers on your GBP listings will help you accurately identify which calls are coming from your GBP and let you measure the performance of your local SEO.

Enhanced Optimisation Scope

The analysis of tracking data from CallRail will help you which marketing channel is driving maximum leads and this insight will give you an opportunity to improve your local SEO for that channel to maximise ROI. 

Better Lead Quality Analysis

CallRail lets you record calls coming from your GBP. Analysing these recordings, you can understand the value of the leads and better your customer services to turn those leads into conversions. Turning leads into conversions is what SEO is all about, global or local.

Improved Local SEO monitoring

CallRail will help you track the number of leads coming from your GBP listing. By monitoring these numbers you can pinpoint the performance of your local SEO and do whatever it takes to improve it over time. This is one of the key benefits of CallRail GBP Integration SEO​.

How to Integrate GBP into CallRail

Here are the steps to seamlessly integrate your GBP into CallRail. 

1. Log in to your CallRail account and go to settings. 
2. Select the ‘integrations’ menu in settings.
3. Select Google Business Profile from the list of integrations.
4. Allow CallRail to access your GBP listing.
5. Choose the location you want to track your GBP performance in. 
6. Generate a unique CallRail tracking number for your GBP and copy it.
7. Paste the number on your GBP NAP as your primary telephone number.

CallRail GBP Integration SEO​: Crucial Considerations

If you decide to integrate your GBP into CallRail, you will do well to take the following facts into consideration:

For Multiple Locations

You can create separate CallRail tracking numbers for multiple locations within your GBP listing. This will help you easily find data from a particular location and analyse it for local SEO purposes.

No Direct Ranking Leg-up

Integrating your GBP into CallRail will have no direct impact on your pages’ SERP ranking. 

However, analysing the data coming from it will give you valuable insights that will help you formulate a more forceful local SEO strategy, which can facilitate higher positions in local search results.

Needs Correct Listing

You need to paste your CallRail tracking number on your GBP listing correctly. Incorrect numbers will render the integration useless.

Info Updating Required

If there are any changes in your business’s NAP, you must update your GBP listing for CallRail to work properly.

Consider the Pricing

Some people find CallRail pricing too much and illogical for the ROI. Make sure you aren’t one of them before committing yourself.

Issues Related to Integration

Some users also had some issues with integration of tools like GBP, Google Ads and Zoho into CallRail. These problems are related to duplicate entries, data synchronisation etc. 

Disappointing Customer Experience

Many users in their reviews on different platforms criticised CallRail poor customer support. They alleged that the company has a bad response time and inadequate customer support systems which greatly mar the user experience.

Very Limited Coverage

CallRail has a very limited coverage area. CallRail offers GBP integration only in the US, the UK, Canada and Australia. If you don’t live in any of these four countries, just forget it.

Conclusion

CallRail GBP Integration SEO​ can indirectly optimise your local business’s visibility in local searches. 

It offers a tracking service that will help you identify your target customers’ behaviour and adjust your local SEO accordingly.

If you integrate your GBP into CallRail, you can easily get details of your leads coming from GBP and improve your customer support and ROI. But you must keep in mind, this tracking service has some cons and is limited to only four countries.

Frequently Asked Questions