Improvement of a web pages visibility: 10 Proven Techniques

Improvement of a web pages visibility entirely depends on the proper implementation of these 10 time-tested techniques. 

If your pages aren’t performing well in search results, you’ve come to the right place.

Read this Innocams blog post and do exactly what I tell you: your pages will head north in SERPs.

Improving a web page’s visibility: Technique 1–Audit

First, do a thorough SEO audit to identify areas of improvement and loopholes needing plugging. While doing it, focus sharply on the following factors:

• Backlink quality and relevance.
• Technical SEO.
• Navigability.
• Mobile responsiveness.
• Response time.
• Content quality and relevance.

Improving a web page’s visibility: Technique 2–Keyword

Do a thorough keyword research. Look for target keywords as if you are looking for hidden treasure. Keywords are what make or break a text content. While searching for your target keywords, remember these key points:

Use Relevant Keywords

Your keywords should be absolutely relevant to your niche. They should address the search intent properly. There are lots of keyword research tools available, many of them are free. But try to go for the premium versions.

Another thing, don’t depend on machines completely. It is a good idea to use your brains once in a while. 

Use Long-Tail Keywords

Try to use long-tail keywords. Especially in local SEO campaigns. Two reasons: qualified leads usually don’t use short keywords and the second reason is, long-tail keywords generally have low competition. 

Use Related keywords

The use of keywords related to your primary keyword increases your content’s relevance. Search them out and use them in your content to make it even more aligned with your target audience’s search intent.

Don’t Overdo It

Keywords are good but too much of a good thing is bad. 

There’s a thing called keyword stuffing. Search engines don’t like it. Google puts an extra emphasis on finding and punishing this keyword stuffing while designing its algorithms.

Have you heard of Google’s Hummingbird? One of the key reasons the search engine giant introduced this NLP-driven algorithm is to catch people who try to game the system with too many keywords.

Improvement of a web pages visibility largely depends on judicious and proper use of target keywords. 

Improving a web page’s visibility: Technique 3–Content

Content is king. Remember, all other SEO techniques are of secondary importance. They won’t help at all if your content isn’t up to the mark.

Remember the following key points while crafting your content.

Be Audience Specific

You cannot please everyone. Nor are you supposed to. Find out your target audience and align your content with their interest. Simple. Don’t write about rocket science if you sell garments. 

Get the photo?

Incorporate Your Keywords

You’ve added some years to your life during the couple of days you were looking for relevant keywords. Now is the time to use them. 

Incorporate them in your content cleverly and your stuff will stand out in SERPs. Again, don’t overdo it. 

Mind Your Headlines

If yours is a long-form content, carve it up into small chunks and use headers and subheaders appropriately. This will be easy on your users. 

But don’t put them arbitrarily. They should come naturally and they must support the coherence of the content. 

Mind Your Language

I know you’ve grown up on Jane Austen staple, but save it for your diary. 

Here, use a simple language. Don’t make your content a word-power-made-easy kind of thing. Simple everyday words and straightforward narrative are things you want. You are not here to prepare your target customers for the GRE. 

Target a high readability score. Even a 10th grader should be able to understand you easily. Use technical terms sparingly. 

Improving a web page’s visibility: Technique 4–People

Craft your content for people, not search engines. Never mind search engines. If your content is good they will know it and rank it high in the SERPs. They know their job. You’d better know yours.

While crafting your content, always keep your target  audience in mind. Completely focus on their interest and search intent. Tell them something good. Then tell them something better. And finally tell them something best. 

That’s an effective trick to use for the Improvement of a web pages visibility.

Improving a web page’s visibility: Technique 5–Technical SEO

When I said don’t mind search engines while creating your content, I didn’t mean you should completely disregard them. I was trying to tell you that you should think about your audience first. 

But search engines should take second place. And a strong technical SEO campaign will definitely improve your pages’ SERP visibility. 

Remember these key points regarding technical SEO:

• Optimise meta-description and title tags.
• Use proper schema markup.
• Use a sitemap.
• Incorporate keywords into your URLs.
• Use heading tags properly.
• Do internal linking properly. Every page should have at least one link pointing to it.
• While internally linking your pages, use descriptive anchor texts.

Improving a web page’s visibility: Technique 6–Backlinks

Backlinks are a serious ranking signal for search engines. You should go all out to get some high-quality backlinks. The following key points will help you a lot.

Create Linkable Assets

The content on your pages will have to be so good even thought leaders in your industry will be forced to refer their users to your site for valuable additional content.

You will never get backlinks from reputed sites if your content is of a low-quality. 

Do Some Guest Blogging

Write for others once in a while. Forge a strong relationship with leaders in your niche and offer to write for them at times. If you do, they will give you some good backlinks. They usually do. 

Leverage Social Media

Make your social media presence felt. A strong social media presence will indirectly help you get some backlinks. Search engines consider a robust social media presence a sign of a rankable site.

Leverage Relevant Directories

Put your NAP in relevant directories and resource pages. But be consistent. Your NAP should be the same across all platforms. 

These listings will help you get some good backlinks. They will drive some serious traffic to your pages too. So one should leverage them for Improvement of a web pages visibility.

No Unfair Means, Please!

Don’t be overzealous and adopt unfair link building means like PBN, buying links, link farms etc. 

Search engines these days are pretty intelligent and can easily sniff out link schemes. They award severe punishment to people who indulge in these unethical activities. 

Improving a web page’s visibility: Technique 7–Local SEO

If your pages aren’t well visible to your local customers, you are a complete loser. Unless you are a guy like Bill Gates or Jeff Bezos, you need your local customers like you need nothing else. So focus sharply on your local SEO campaign. 

Remember the following golden rules:

Optimise Your GBP

Set up, claim, verify and optimise your Google Business Page (GBP). A well-organised and well-optimised GBP will improve your visibility in local searches like nothing else can. 

Provide Google with accurate NAP, website and other details. These details should be consistent across all other platforms. For example, your NAP in GBP must match the NAP in your Facebook page. 

You will be amazed how drastically your pages’ visibility will improve after you make your pages GBP-ready.

Focus on Local Content

Your content should be location-specific. Write for your local people who may pay your store a visit if they want to. 

They won’t want to if your content is not relevant to their interest and intent. 

Gel Local Backlinks

Your link profile should have valid backlinks from others in your core location. Local backlinks will provide you the kind of reputation and trustworthiness that you need. 

Besides, it will help your target local customers understand your worth and make a purchasing  decision. 

Leverage Positive Reviews

Encourage your local customers to post positive reviews of your business. Promptly respond to reviews, positive or negative. 

Positive reviews and comments across the board is a strong ranking signal for search engines. So go ahead, get some. 

Improving a web page’s visibility: Technique 8–Loading Speed

Improvement of a web pages visibility also involves improving the page’s loading speed. Fast loading pages please users and enhance a site’s user experience. 

As for search engines, they are designed to prioritise fast loading pages while ranking sites in search results.

You can do the following to improve the loading speed of your pages:

• Compress images, but don’t compromise on quality.
• Cut down redirects.
• Enable browser caching.
• Use server caching.
• Opt for an efficient hosting service provider, even if it means spending a few dollars more.
• Minimise plugins. Too many plugins slow down the loading time. 
• Use a CDN.

Improving a web page’s visibility: Technique 9–Mobility

Make your pages compatible with mobile devices like smartphones. This is important because search engines also prioritize mobile-friendly pages in search results. 

Besides, this mobility will also improve your site’s UX and reduce bounce rates.

Here’s how to do it.

• Use a fluid grid layout so that your page elements can easily adjust themselves to different screen sizes.
• Use flexible images so that your site can seamlessly respond to any screen size.
• Use relatively large font sizes so users can read texts easily on smaller screens.
• Use buttons that are large enough for easy tapping.
• Compress images to improve page loading time.

Improving a web page’s visibility: Technique 10–Monitoring

Monitoring a site’s performance is a crucial element in the Improvement of a web pages visibility. 

If you want your pages to remain highly visible in SERPs, you must monitor their performance regularly. This action has no alternative. 

SEO is an ongoing process and close monitoring of your site’s SEO performance will help you identify the areas of improvement and implement strategies to elevate your pages even higher in search results and Google Maps. 

You should monitor the following metrics to ensure your pages continue to shine in search results:

• Keyword ranking.
• Organic traffic.
• Lead quality.
• Conversion rates.
• Page loading speed.
• Bounce rate.
• Backlinks.
• Content quality and relevance.
• Competitors’ performance.

Conclusion

Improvement of a web pages visibility involves continuous and strategic efforts and ongoing monitoring.

Factors like content, page loading speed, keywords, backlinks, local SEO and mobile responsiveness greatly influence web pages’ SERP visibility. 

You need to identify and implement proper strategies to make your pages shine in search results and Google Maps.

I hope this blog post will provide you with an overview of how to make your pages shine in search results.

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