Local SEO services Gravitate means ranking high in local searches by using services offered by Gravitate Design, an ace digital marketing agency in Vancouver, Canada.
But what makes this agency stand out?
Let’s investigate in this Innocams blog post.
Gravitate Design: What It Is?
Gravitate Design is a web development and digital marketing agency. In this fiercely competitive sector, this agency is far ahead of its peers in Vancouver.
One of its USPs is providing its clients with outstanding local SEO services so they can stand out in the SERPs and increase its conversion rates.
In its about us page, Gravitate says that it has a ROI-driven, result-oriented work ethics and it is run by true professionals.
After a thorough combing of its website I’m inclined to believe this organisation walks the talk.
But before I tell you more about this company, a little discussion on local SEO is necessary. So here it is.
What is Local SEO?
Local Search Engine Optimisation (SEO) focuses on ranking web pages high in their local searches.
Who Needs Local SEO
For small and medium-sized businesses, this high SERP ranking is a must as they need to tap their local market potential. They cannot compete with big organisations on a global scale and need to target their local customers for business growth.
An effective local SEO can give them this all-important high SERP ranking and online visibility.
Optimising their pages for Google, local seo services Gravitate may help them attract customers and improve sales.
Benefits of Local SEO
If effectively implemented, a local SEO campaign may yield the following benefits for small and medium-sized businesses:
- Increased visibility in local searches.
- Target customers can find and use your product or services easily.
- Increased profits.
- Increased local reputation.
- Strengthened customer relationships.
- Qualified traffic and leads.
- Better conversion.
- Better user experience.
- Improved authority.
- Higher SERP ranking.
- Enhanced Security cover for you and your customers.
Local SEO vs Global SEO
Now let’s take a quick look at the differences between local and international SEO.
| Local SEO | International SEO |
| Targets audience in specific location or city | Target international or multinational audiences. |
| Needs less content than global SEO | Needs more content than local SEO. |
| Depends on location-specific keywords. | Depends on country-specific keywords. |
| Less expensive as one website is usually optimised. | High cost as multiple websites are optimised. |
| Effective for small and medium-sized businesses. | Effective for multinational businesses. |
Gravitate Design: The Website
A visit to Gravitate Design’s website will immediately give you the impression that it is a professionally designed and maintained site.
Gravitate Design: The Navigability
Outstanding design, catchy headlines and superb user experience are some of the key factors in the website’s overall aesthetics and usefulness. An unclutter smart homepage will give you easy access to all major pages on this website.
Both image and text links are used for better user experience. Graphics and images beautifully complement the texts they accompany.
If a company’s website is a value marker, then Gravitate scores very high in this area. A superb user experience is what you will get while navigating this site.
Gravitate Design: SEO Analysis
An SEO analysis of local seo services Gravitate homepage reveals some interesting aspects of this company’s website.
The homepage has a very good 83% SEO Score. However, there is a need to improve this score as over 90% is desirable, especially for a site that represents an SEO services providing organisation.
The response time of the homepage is 0.71 second. Again good but needs to be improved.
Overall meta specifications of the homepage are outstanding. Here are the gist of the meta-specifications of Gravitate’s homepage:
| Local SEO services Gravitate: Homepage Meta Specifications | |
| Meta Information | 100% |
| Page Quality | 63% |
| Page Structure | 64% |
| Link Structure | 83% |
| Server | 85% |
| External Factors | 100% |
The SEO analysis, however, revealed that the developers of this website need to address the following issues immediately to improve their site’s SEO Score.
| Local SEO services Gravitate Homepage SEO Analysis: Areas that need improvement | |
| Page Title should align with page content | Important SEO Fault. |
| H1 headlines should align with page content. Words in the H1 are hardly found in the body text. | Important SEO Fault. |
| Images’ alt attributes should be better. | Important SEO Fault. |
| Heading texts have duplicates that should be removed immediately. | Important SEO Fault. |
| Response time should be faster | Important SEO Fault. |
The Bottomline of my Local SEO services Gravitate homepage SEO analysis is this is a good website with good response time and meta specifications.
However, areas like page quality, page structure and the use of keywords have issues that need immediate attention of the developers of this site.
Gravitate Design: Local SEO Features
A top-class digital marketing agency must offer the following local SEO services.
- Keyword research and optimisation.
- Google My Business listing.
- Local content creation.
- Online Reputation Management.
- Local citation and directories.
We will now inspect Local SEO services Gravitate to find out if the organisation offers its clients these crucial local SEO services or not.
| Local SEO services Gravitate: Local SEO Checklist | |
| Keyword research and optimisation | ✔ |
| Google My Business listing | ✔ |
| Local content creation | ✔ |
| Online Reputation Management | ✔ |
| Local citations and directories | ✔ |
So Gravitate offers all the major services to its clients that a reputed and efficient local SEO services provider should.
Now we’ll quickly discuss the importance of these services in local SEO
Keyword Research and Optimisation
One of the most important factors behind the success of a local SEO campaign is extensive keyword research. The SEO executive must find out target keywords that local people may use while googling for your product or service.
These keywords should be used in the content, heading and meta-tags of your website for optimisation purposes. The proper keyword research and site optimisation is a fundamental local SEO process which Local SEO services Gravitate include.
Google My Business Listing
Another job of an efficient SEO agency is to create and optimise the GMB listing for a client. This listing carries vital information about your company like name, address, contact details etc. This optimised GMB helps a site appear in the coveted Google Map pack and searches for better local search visibility.
By providing this service. Gravitate Design improves a website’s chances of getting prominence in local search SERPs.
Local Content Creation
Creation of content that has relevance in your area is a crucial local SEO strategy. Outstanding and relevant content will help you attract and engage your target audience.
The presence of valuable content will also establish you as an authority in your niche and help you cater to the interests and needs of your local target audience.
Online Reputation Management
A Brightlocal survey revealed that 88% of searchers decide whether to trust a company or not by going through its reviews by its clients and customers.
So a crucial job of a reputed SEO agency is to make sure that their clients’ sites carry good customer reviews for better reputation.
Any negative reviews should be promptly addressed. Local SEO services Gravitate is reputed for providing its clients with excellent online reviews and reputation management services.
Local Citations and Directories
Creating and maintaining consistent listings in local directories and citation sites is another crucial job of an efficient local SEO service provider. These mentions of a local business in these directories and sites help a local business rank high in the SERPs for local searches.
Gravitate Design is well-known for its superb local citations and directory listings for its clients.
Local SEO services Gravitate: Additional Services
Apart from the usual local SEO services, Gravitate offers its clients the following vital services for a robust online presence.
Takes Care of Security
Protecting your and your customers’ data is probably one of the most important aspects in a local SEO campaign.
This data protection from hackers helps a website build a strong reputation. Customers will never come back to you if they receive suspicious and malicious emails or telephone calls related to your business.
By providing outstanding security layers, Local SEO services Gravitate ensures that your and your customers’ sensitive data are secured.
Takes Care of Compatibility
Google loves pages that are compatible with many devices like computers, smartphones and tablets.
Gravitate Design optimises your pages for these devices, which makes sure that your brand will appear in local searches on all devices.
Gravitate gives a sharp focus on smartphone compatibility as most local customers are now using this device while searching for local companies.
It Analyses Data
Gravitate Design collects and analyses your local customers’ behaviour while visiting your site. This process helps the company to create content and page design that your local people should like.
This analysis also helps this SEO services provider to create content that aligns well with your local target customers’ interest and needs.
Gravitate Design: Reviews and Case Studies
Gravitate’s website is packed with reviews from its happy clients and case studies. Being a reputed and efficient local SEO services provider, it knows most people decide on whether a company is trustworthy or not from reviews from its customers.
These positive reviews and case studies help Gravitate Design to attract and engage its customers.
Conclusion
Our Local SEO services Gravitate review revealed several important information on this ace local SEO services provider in Canada.
The company is run by professionals and its website is a pointer to it by its superb navigability and outstanding aesthetics.
Gravitate Design provides all necessary local SEO services to its happy clients and then some. A little improvement in its SEO Score is all that this company needs to get to the top of its niche.
Frequently Asked Questions
Q1. What is Gravitate Design?
Ans: Gravitate Design is a web development and digital marketing agency.
Q2. Where is Gravitate Design based?
Ans: It is based in Vancouver, Canada.
Q3. What is local SEO?
Ans: Local SEO involves optimising pages of small and medium businesses so they can rank high in local searches.
Q4. What are Local SEO services Gravitate?
Ans: They are the local SEO services Gravitate Design offers its clients.
Q5. Are Local SEO services Gravitate good?
Ans: According to the reviews by its happy clients on its website, they are excellent.
