Power-up Your NFT SEO: Best Tips for Guaranteed Success

Want to expand your NFT community, but your website is not ranking at the top of the SERPs? We’ve got you covered! 

NFT Search Engine Optimization might come with its risks and undeniable profits. So, you need to make sure your website pages are logically built to attract the targeted audiences. But isn’t a good content strategy and thousands of backlinks enough? 

NO. They help in building a high-quality website, but are not enough on their own for a first-page ranking. So, what to do? 

Let me walk you through these essential SEO tips that will help you build a well-structured NFT website and index the pages more easily. So, don’t miss these proven strategies that successful NFT websites follow. 

Why NFT Search Engine Optimization Matters?

In this fast-paced digital world where the non-fungible tokens (NFTs) market is growing unstoppably, building a strong community of NFT holders is tougher than ever. This is where a static SEO implementation becomes handy. 

NFT Search Engine Optimization is a cost-effective and proven way to increase visibility, attract buyers, and establish a reputable brand identity in the NFT space. So, whether you are an NFT artist or run an NFT marketplace, a solid SEO plan is paramount. 

Why matters? 

✅ Authority and Trust 

📈 Increased Visibility 

💸 Cost Effective 

⬆️ Increased Ranking

Common Digital Marketing Challenges of NFT Websites 

The most challenging role for NFT websites is educating the public about the concept and navigating high competition. Poor digital marketing is a common issue. 

The most important step to mitigate the challenges is to identify the roots. Let’s find them first, and we will discuss the considerations afterwards: 

• Understanding and Awareness: Lots of people are still unfamiliar with the NFT and its concept. With an extensive education and explanation through high-quality content, websites can easily explain their benefits.

• High Competition: The NFT market has become crowded, so businesses need to differentiate themselves by implementing unique marketing tactics. This includes creating unique branding, creative campaigns, and strategic SEO. 

• Legal and Regulatory:  The NFT is still a relatively new concept, and the legal and regulatory landscape is uncertain. 

• Market Fragmentation: There are multiple non-fungible tokens marketplaces, and each has its own user base. This is what makes it challenging for in-house marketing teams to reach and target a larger audience effectively. 

So, what now? 

We will consider new important things to mitigate these challenges effectively, and then we will implement the best NFT Search Engine Optimization strategies for better results: 

5 Most Important Considerations for NFT SEO

🚀 Define SEO Goals- Before directly jumping into the NFT SEO, you must set a clear goal to guide your efforts and help measure the success. Your goals should include SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

🚀 Research Keywords- Do thorough keyword research based on your niche, as it is the success key for any SEO strategy, and especially for NFT. Understand your target audience’s behaviours and target long-tail keywords. You must bypass the keyword stuffing. 

🚀 Optimize On-Page Elements- NFT websites’ search engine ranking and visibility boost depend on the on-page elements such as URLs, schema markup, page loading speed, and mobile responsiveness. 

🚀 Build Strong Off-Page Strategy- Besides on-page optimization, your off-page strategy should also be strong enough to attract and engage target audiences. From guest posting to collaborations, link building, and building relationships with the NFT community, it will help you gain trust and provide value to the consumers. 

🚀 Analyse SEO Performance- Your NFT Search Engine Optimization must include a regular analysis of the performance using advanced tools. It will help your NFT business stay updated on any changes. 

7 Effective Tips for NFT Search Engine Optimization Success

NFT Search Engine Optimization requires a proper strategic application to experience a visible result. What if your in-house digital marketing team is working hard, but still your website is not responding well? Try these 7 tips. It is a proven way to drive higher traffic and convert targeted audiences into NFT holders: 

1. Develop Interesting Content 

What if you are doing a thorough keyword research, but the bounce rate is still high? It’s your content! 

Creating high-quality as well as informative content remains core for SEO, especially for NFTs. As a specialist in this field, we highly recommend that you build extensive information on complex topics such as blockchains, digital ownership, and NFTs. 

⭐ Additional Strategies:

• Turn the same old boring articles into infographics, videos, and podcasts to attract a broader audience. 
• Publish high-quality and long content that answers all your visitors’ queries, holding them on your webpage for a longer time. 
• You can also create a section where the users can generate value-driven content and engage with the community.

2. Create High-Quality Backlinks 

If your NFT Search Engine Optimization is not working properly, you must be missing the backlinks. High-quality backlinks for authentic sites act as a vote for your NFT website’s credibility and authority. 

⭐ Here’s How to Earn Them:

• Hire professionals to create effective outreach campaigns with the same industry influencers for more backlinking possibilities. 
• Do research on your key competitor’s backlink profile. Contact the same websites, convince them, and get a possible link-building opportunity. 
• You should link your website in the blockchain directories and forums to generate visibility and get quality backlinks. 

3. Enhance UX 

Don’t you want a user base that is satisfied with your services and keeps a permanent connection with your business? Just a convincing CTA, seamless mobile responsiveness, and improved navigation will work. 

⭐ Additional Tips: 

• Conduct user reviews and feedback to improve website functionalities and design. 
• Monitor user activity on a regular basis using tools like Google Analytics to track what’s trending in NFT and what your website is missing. 

4. Vocal and Local SEO

Is your website missing the emerging trends? We mean the voice search. As NFT is more on the digital side, users love to try the new voice search method. You must incorporate this and the local search to rank well on SERP. 

⭐ Tips for Voice & Local Search:

• NAP consistency is essential. Make your business name, address, and contact number consistent across all directories to build trust among the community. 
• Use query-based and easy-to-understand keywords. People who make voice searches usually use natural words. 

5. Leverage Google My Business

Another powerful strategy for NFT Search Engine Optimization is Google My Business registration. All the successful NFT business follows this, and you will also find visible results. Effective GMB directly impacts ranking on Google and competes with your rivals. 

⭐ Additional Strategies:

• Ensure your business data is valid and consistent across all online platforms. 
• Verify your permanent business location on the GMB profile for increased visibility on local searches. 
• Add high-quality photos and videos, and encourage customer reviews to build reliability. 

6. Influencer Marketing

All NFT marketing agencies suggest influencer marketing, and there is a reason for that. It is a great way to connect with a larger targeted audience base and gather new customers. 

But be aware! Do not just hire someone at a cheaper rate just because they have a larger follower base. Partner with someone who speaks the same language as your brand to drive better results. 

⭐ Hiring Tips: 

• Select an influencer who works in the same niche as you and whose targeted audience is the same. 
• Check for their expertise, experience, personality, content quality, and community. 
• Partner with crypto and blockchain bloggers and engage with your audiences with bite-sized content. 

7. Create NFT Community 

Another supportive and most effective NFT Search Engine Optimization strategy is creating a NFT community with your loyal customers. Remember that the community members are also your market. The bigger your community is, the more easily your website will climb the results page in an organic way. 

⭐ Tips to Create an NFT Community:

• Create social media channels on all social networks for better NFT marketing. 
• Offer helpful and interactive content on public platforms like Reddit and Quora to promote your business. 
• Offer rewards for the community members and new journeys, including exclusive NFT drops, limited edition merchandise, and other bonuses to gain attention. 

Looking for an NFT SEO Agency?

The digital world, in particular the NFT realm, is growing extremely fast. NFT Search Engine Optimization plays a great role for marketplaces to attract and engage potential customers. However, your in-house marketing team may not help with the strategic implications of current SEO trends. 

But don’t worry! Innocams can be your best companion. With years of expertise in this field and countless success stories, we practice the best SEO with Google’s changing algorithms. You may find a guaranteed result and rapid expansion of NFTs within months. 

Consulting with professionals is always helpful. 

We will love to help you!