SaaS SEO Rankstar means optimisation of a Software as a Service (SaaS) provider’s pages by the US-based digital marketing agency Rankstar.
These SaaS companies need specialised SEO campaigns. Are Rankstar’s services sufficient for the search visibility these cloud providers need?
We’ll find it out in this Innocams blog post.
Table of Contents
What is SaaS?
SaaS is a cloud-based software services provider that lets individuals and businesses use software online without installing them on their devices.
For example, Gmail is a SaaS service.
You can use it online and you don’t need to install it on any of your devices.
These cloud-based services are very popular because they are cheap, convenient and measurable.
Some of the top SaaS companies are Google, Microsoft and Yahoo.
What is SaaS SEO?
SaaS SEO means optimisation of a SaaS provider’s pages for search engines so they rank high in search results and enjoy sharp visibility.
What is Rankstar?
Rankstar is a New York-based multinational digital marketing company. It is a group of 4 international SEO agencies. It has offices in the US, France, Vietnam and Bulgaria. Among other services, it offers SaaS companies tailored SEO services.
SaaS SEO Special Needs
The competition in the SaaS sector is red-hot. Just pit Google against Microsoft and you’ll understand what kind of one-upmanship game it is.
To survive this competition and beat your rivals in the SERP race you need specialised SEO techniques.
Can SaaS SEO Rankstar satisfy these needs? We’ll find out later. First, let’s take an overview of the unique SEO requirements of these SaaS companies.
Special Keyword Research
SaaS SEO needs special thorough keyword research to identify search intent and pain points of target customers.
Targeting these keywords, SaaS SEO can gently push their buyers through the different layers of the sales funnel.
But these high-conversion keywords are usually highly competitive too. High SERP ranking through them is quite difficult.
So the agency doing the SEO for a cloud provider must conduct keyword research so in-depth that they can identify high-conversion but low-competition search terms.
A tough job for Rankstar.
Creation of Special Content
Now Rankstar will have to implement these keywords in unique relevant and high-quality content that can send its SaaS clients’ pages soaring high in SERPs.
This high rank will give the SaaS brand the visibility that it desperately needs. This visibility will drive qualified traffic and increase conversions and profits.
But again, the oppressive competition in this sector makes it mandatory to create exceptionally great content.
Another tough job for SaaS SEO Rankstar.
Intensive On-Page SEO
On-page SEO for a SaaS business is also something special.
Rankstar needs to conduct extensive optimisation of both content and structure of the pages so search engines can easily discover, crawl and index them for better SERP position.
A breakdown of this job will be something like this:
- Finding out broken links and fixing them.
- Using target keywords in content, meta-description, titles, headings and URLs.
- Building effective internal link structures.
- Incorporating relevant filenames and alt texts into images.
- Creating proper schema markup.
This on-page SEO assumes an added significance in case of a SaaS SEO as it must off-set any weaknesses arising out of incorporating appropriate keywords in content, which is the toughest job for the SaaS SEO agency.
Superb Backlink Profiling
Backlinks are, as you know, a crucial ranking metric for search engines who consider sites with lots of relevant backlinks from other authority sites highly rankable.
So Rankstar’s job here is to create an effective backlink profile for its SaaS clients. The problem is, backlinks must come from a site’s rival sites otherwise they are irrelevant and hence, worthless.
Given the fierce competition in this SaaS sector, Rankstar is on an uphill ordeal here.
High-Pressure Social Networking
To beat the competition to it, Rankstar must utilise social media as effectively as possible for its SaaS clients.
Social media plays a crucial role in helping a SaaS site stand out. Effective social media strategies help the site engage its users, build brand awareness and indirectly influence search engines for better visibility through social signals like likes, comments, shares and mentions.
Another sleepless night for the guys doing the SEO for a SaaS business.
SaaS SEO Rankstar: Services
Now we will see what services Rankstar offers its SaaS clients. Then we will dissect a SaaS business site that it has optimised to find out if the agency fits the SaaS bill or not.
SaaS SEO Rankstar provides its clients with the following SEO services:
- SEO audit.
- Autosuggest creation.
- Link building.
- Reputation management.
- Keyword Research.
- Content Creation.
- On-Page SEO.
- SEO web design.
- Conversion rate optimisation.
- Autosuggest removal.
- Penalty recovery.
- Social media management.
As far as the services are concerned, Rankstar is offering its SaaS clients a superb SEO package.
Rankstar has over 300 happy clients, including quite a few SaaS businesses.
Now we will dissect a SaaS business site that this digital marketing agency has optimised for search engines to find out how effectively it can implement its services.
SaaS SEO Rankstar: Analysis of a Work
Smartico is a leading SaaS for iGaming businesses based in Bulgaria. Rankstar does the SEO job for this MNC. We will now analyse Smartico’s site to ascertain whether this digital marketing company lives up to its word or not.
SaaS SEO Rankstar-Smartico: Design
Smartico’s website has an eye-catching, dynamic and user-friendly design. All major services and offers have been nicely arranged on the homepage with image and text links to detail pages.
Links to all major sections are set atop the site along with the company logo. You can translate the site into five languages, including English.
The site has been divided into five major sections: Products, Contact Us, About Us, Resources and Careers. The translating button is placed in the upper right corner for easy access.
Links to the major sections are repeated at the bottom of the page for the convenience of the users.
Outstanding design this site has. Full marks for Rankstar here.
SaaS SEO Rankstar-Smartico: Navigability
This design provides the site with excellent navigability too. You can access any section you want from the homepage itself.
The colour scheme and font sizes have been intelligently selected. They are very easy on the eye.
The three major sections, Products, Resources and Company, have been given at the top and at the bottom of the homepage for easy access. Links to the company’s social media accounts are set at the lower right corner of the site.
Another good job by SaaS SEO Rankstar.
SaaS SEO Rankstar-Smartico: Content Analysis
Now we’ll do the analysis of the content created by Rankstar for Smartico’s website.
Content Logic
All content on this site aims to attract Smartico’s target customers, engage them and make them respond to calls-to-action.
Going through the content on this site you will have no doubt that it has been created by professionals who know their jobs.
The key principle followed by the creators of its content is to help this site improve its SERP ranking and grow business.
Content Quantity
There is no dearth of content on this site. The content has been logically distributed among the sections. The content includes texts, images and graphics.
Every page on this site has adequate and appropriate content. No superfluity, no repetition.
The Resources section has been given maximum content weightage and rightly so. Along with the commercial content, this section carries an extensive blog section and needs extra content. The Rankstar doesn’t overlook this need.
Good Job.
Content Quality
We will divide this section into 3 parts so you can get a clear picture of the quality of content on Smartico’s site.
1. The Language
The text content on this site is written in a straightforward business-like writing style. No rhetorical overkill has been entertained. It is very effective and puts the message easily across.
However, the language of some of the articles in the blog section, though effective, is not easy. Take for example this story on casino marketing. This is a long-form byline feature story. Its readability on Flesch Kincaid Reading Ease is only 19.7 out of 100.
This means this story is very difficult to read. A good reading ease on this scale is at least 60. Many stories in this section suffer from this disease. True, they deal with topics that are somewhat technical in nature, still Rankstar must improve in this department.
SaaS SEO Rankstar doesn’t do very well here.
2. Writing Style
The writing style of the content on this site is user-friendly. A straightforward narrative style has been adopted for the content. No verbosity, no rhetorical gymnastics. Another good job by Rankstar here.
3. Keyword Density
Proper keyword density has been maintained in all text items on this site. Take for example that casino story. Its primary keywords ‘casino’ and ‘marketing’ have been used 15 and 14 times in this 861-word story, which is a good density.
SaaS SEO Rankstar-Smartico: Social Media
Here Rankstar must do more work. The Smartico site has links to only three social media platforms: Skype, Linkedin and Whatsapp.
Almost all major platforms have been overlooked. Serious improvement needs in this department.
SaaS SEO Rankstar-Smartico: Site SEO Analysis
An SEO analysis of Smartico website reveals that the site’s SEO health is very good. Here is the summary of the SEO analysis of this site:
SEO Analysis of Smartico Site
| SEO Score | 81% (Desired 60% to 100%) |
| Meta Information | 70% (Good) |
| Page Quality | 79% (Good) |
| Page Structure | 100% |
| Link Structure | 68% (Good) |
| Server | 100% |
| External Factors | 100% |
| Response Time | 0.18 s (Good) |
The analysis revealed that Rankstar did a really good SEO job for this SaaS company. There are these four issues that should be immediately addressed to make the SEO healthier:
- The homepage has no alternate link pointing to itself though it is using alternate links.
- Meta-description text should be improved.
- H1 heading words are not used in the body text.
- Image alt attributes should be improved.
SaaS SEO Rankstar: Key Points
From this discussion, we can draw the following conclusions:
- Rankstar’s keyword research for SaaS businesses is outstanding.
- Its content creation for SaaS companies is good.
- Its on-page optimisation of SaaS sites is excellent.
- Its link building efficiency for SaaS businesses is very good.
- Its social media utilisation is not up to the mark.
Conclusion
SaaS SEO Rankstar is empowered to push cloud providers up in SERPs for improved visibility, conversions and profits.
From our analysis of a SaaS site that Rankstar optimises, we can easily conclude this digital marketing agency walks the talk.
Yes, it can easily be the go-to SEO agency for SaaS businesses.
Frequently Asked Questions
What is SaaS?
Software as a Service (SaaS) is a cloud-based software delivery service where you can use a software online without installing it on your devices.
What is an example of a SaaS service?
Gmail is an example of a SaaS service.
What is Rankstar?
Rankstar is a US-based digital marketing agency.
What is SaaS SEO Rankstar?
It is the SEO services Rankstar offers SaaS businesses.
Is Rankstar good for my SEO?
If yours is a SaaS, yes it is. Go for it.
