SEO Consultant Online-Aannemer.Nl refers to an online marketing consultancy company based in the Netherlands. The name of the company is Online Aannemer and its website is online-aannemer.nl.
This long-tail keyword is making a search buzz, especially in the Netherlands, this time around. But why? What does this company actually do?
Let’s find out in this Innocams blog post.
Table of Contents
What Does Online Aannemer Do?
The company, founded by digital marketing expert John van Beek, is an online contractor and its mission is to improve the visibility of its clients in search results through online marketing.
Its prime focus is Search Engine Optimisation (SEO) and Search Engine Advertising (SEA). However, it takes care of other online marketing needs like Social Advertising, Display Marketing etc for its clients.
Though this company has a brick-and-mortar office in Reusel in the Netherlands, most of its activities are confined to online contracts. That means, it plays on a global scale.
What Is Online Marketing?
Online marketing involves promoting a brand using digital channels. It is also known as digital marketing.
SEO Consultant Online-Aannemer.Nl specialises in this online marketing.
Online Marketing Channels
The major digital channels online marketing utilises are search engines, social media, online advertising, email marketing, affiliate marketing, influencer marketing and website marketing,
A digital marketer usually uses several of these channels together to strengthen the marketing campaign for its clients.
Components in Online Marketing
The key components in online marketing are listed below.
- Search Engine Optimisation.
- Social media marketing.
- Content marketing.
- Email marketing.
- Blogging.
- Search Engine Advertising.
- Affiliate Marketing.
Benefits of Online Marketing
If effective, online marketing yields several significant benefits for a brand, product or service. Here are some of the key benefits you can expect from your online marketing drive.
- It can improve the position of a brand in Search Engine Results Pages.
- This improved SERP rank increases the visibility and awareness of the brand.
- This visibility may drive qualified leads.
- These qualified leads often turn into conversions and more profits for the brand.
- Online marketing is cheaper than traditional marketing like ads in a newspaper.
- This cheaper initial investment facilitates better ROI over time.
- Online marketing is flexible. It can change its strategies quickly if the need be.
- It can help a business sell its product or service all over the world.
- Online marketing is measurable. You will know exactly what kind of ROI you are getting out of your digital marketing campaign.
Online Aannemer: Services it offers
Since our focus in this post is this particular digital marketing agency, we will now discuss the services it offers and the importance of these services in online marketing.
Here is a brief description of services SEO Consultant Online-Aannemer.Nl offers its clients–
Search Engine Optimisation
SEO is the process of helping business websites rank high in search results against target keywords. This higher SERP ranking promotes better visibility.
Better visibility means people who are searching for the product or service you sell will see your pages in search results before they see your competitors’. As a result chances that they will do business with you increase manifold.
Search Engine Advertising
SEA is the process of paying to get your ad displayed in SERPs when people use keywords that are relevant to your product or service.
It is also known as Pay-per-Click (PPC) as you will only pay the search engine when your ad is clicked.
This type of advertising is beneficial as it provides immediate traffic, excellent ROI, opportunity to target specific people who are likely to convert and ability to control your budget.
Display Marketing
Display Marketing involves promoting a brand through visual ads comprising texts, images and videos on the Internet. They usually appear on websites, social media platforms and apps.
It is also known as display advertising.
These ads usually contain calls-to-action that direct to a landing page. These ads are relatively cheaper than traditional ads but they promote businesses to a wide range of audiences.
They are also measurable and flexible meaning, you can change your ads according to needs and precisely measure the efficacy of the ads.
Social Advertising
SEO Consultant Online-Aannemer.Nl specialises in social advertising which is paying social media platforms to get your ads appear prominently on them.
These ads can build a brand’s reputation, engage target customers and inform them of new offers or freebies.
Online Data Analysis
Online data analysis is the process of analysing large datasets collected from the Internet to understand user behaviour, latest trends and insights.
This analysis helps a business identify areas where improvement or change is needed for better business growth and customer service.
Email marketing
Email marketing is the process of sending commercial emails to a group of people who are either potential or existing customers. This type of digital marketing is done through newsletters, offers or other promotional emails.
It helps businesses engage existing customers, attract potential customers and improve its brand value and customer services.
Online Marketplace
Amazon is an online marketplace, which connects buyers with sellers. An online marketplace helps a business sell their products directly to its target customers.
Online Aannemer utilises different online marketing channels to increase a product’s visibility in online marketplaces and help it adjust to the online marketplace ecosystem.
Online Aannemer: The Website
We will now do a quick review of this digital marketing agency’s website (online-aannemer.nl).
Online-Aannemer.NL: Design
This digital marketing agency in the Netherlands has a simple website. The homepage has links to three sections on the site: Online Marketing, Portfolio and Contact.
The telephone No. is at the upper right corner.
A mission statement is under the upper link bar. There are dynamic image links to three sections on the site under the mission statement followed by brief descriptions of major services the agency offers.
Then comes Customer Review and a Call-to-Action.
Links to the sections, address and the agency’s social media accounts have been given at the bottom of the homepage.
Online-Aannemer.NL: Navigability
This site has easy navigability. The colour scheme and fonts are easy on the eye and provide a good user experience.
You can access all major sections from the homepage with a single click. But they don’t use breadcrumbs and that’s bad, especially for a digital marketing agency website.
Online-Aannemer.NL: Content
SEO Consultant Online-Aannemer.Nl website, it seems to me, has a utilitarian approach to content. Only that much content is provided as is absolutely necessary for the agency’s promotion.
Content Distribution
Only the Online Marketing section has a few blog posts that too, related to the services the agency provides. Other sections seriously lack content.
The Portfolio section has only brief descriptions of some of the agency’s clients but no case studies.
Content distribution is uneven and the site looks as if its developers have done a hasty job.
Content Quantity
As I’ve said, there is very little content, text and images, on this site. Much too little for comfort.
Content quality
The website text content is in Dutch. You need to translate the pages into English. The machine generated content has the usual flat emotionless tone.
The writing style is straightforward. But the homepage has some text in Dutch and some in English, this gives it a weird look.
The Online Marketing section has some good blog posts on the services the agency offers. The blogs are written in easy everyday English that makes the reading easy.
For example this story on SEA. Flesch Reading Ease marks it as fit for the 7th grade. This excellent readability is common to all other blog posts on this site.
Overall, the quality of content on this site is good and effective to highlight the company’s efficiency and efficacy.
WWW.Online-Aannemer.Nl: SEO Analysis
We’ll now do a quick SEO analysis of this site to understand how competent it is in optimising itself for search engines.
Here is the overview of the SEO health of the site of Online Aannemer.
WWW.Online-Aannemer.Nl: SEO Overview
| SEO score | 83% (good) |
| Page quality | 58% (good) |
| Page structure | 100% (excellent) |
| Link structure | 88% (very good) |
| Server | 98% (excellent) |
| External factors | 100% (excellent) |
| Response time | 0.43 (poor, it should be under 0.2 s) |
| Homepage Word count | 471 (bad, it should be at least 800) |
The major issues with the site that needs immediate fixing are listed below:
- The page title is 608 pixels. It should be less than 580 pixels.
- Some words in the page titles aren’t used in the page content.
- Images have no alt attribute.
- Social sharing widgets are too few.
- Some anchor texts are used more than once.
The Impression from the SEO analysis is, this site owner is a master SEO implementer. He will probably improve your SERP ranking.
Barring a few minor ailments, his site enjoys a sound SEO health.
SEO Consultant Online-Aannemer.Nl: What They Say
There is no case study on this site. There is only one customer review on the homepage. It , of course, eulogises the agency, but it really doesn’t prove anything.
WWW.Online-Aannemer.Nl: Cons
- No case studies in the Portfolio section.
- No privacy policy and terms and conditions pages.
- The About Us page has no company information. It has the contact details.
- The home page text is a mixture of Dutch and English.
- Very little content.
- No breadcrumbs for easy navigation.
Conclusion
SEO Consultant Online-Aannemer.Nl, the online digital marketing agency in the Netherlands, offers services adequate to make your business shine in the SERP and other places that matter.
The website of the company gives the impression that this company has excellent SEO prowesses. But it probably lacks in the content department.
Besides, there are some serious drawbacks on the site, like absence of privacy policy and terms and conditions, that make one a little uncomfortable.
Frequently Asked Questions
What is Online Aannemer?
Online Aannemer is a digital marketing agency in the Netherlands.
What is online marketing?
It is the process of promoting a brand through online marketing channels like search engines, social media etc.
Who is the founder of Online Aannemer?
Digital marketing expert John van Beek is the founder of online aannemer.
What is online-aannemer.nl?
It is the URL of the website of Online Aannemer.
