Brandvoodoo PPC Brand Protection refers to strategies VooDoo applies to protect its clients against unethical attacks from others in paid search.
Brand Voodoo refers to VooDoo, a digital marketing agency, based in Dublin, that is reputed for its highly effective PPC protection services.
Let’s find in this Innocams blog post what these strategies are and if you need them or not.
Table of Contents
What is PPC?
But before I start on these Brand VooDoo strategies, it is essential to jog our memory a little to recall what this PPC is.
PPC–The Definition
PPC stands for Pay-per-Click. It is a paid advertising model where companies pay only when their ads, shown in search results, are clicked by users.
This is a cost-effective advertising method that returns high visibility and dividends.
These ads appear in social media, search engines and websites.
PPC–How it works
- You bid for terms you want to appear against searches by users.
- The search engines use a special algorithm to decide which advertiser gets what rank in search results when someone uses those search terms.
- The rankability of advertisers depends on ad quality, keyword relevance etc.
- When someone clicks on your ad, you pay money to the platform where your ads appear.
PPC–The Benefits
- PPC may improve your brand’s visibility in search results.
- This improved visibility may drive more traffic to your site.
- This increased traffic may give you qualified leads that often convert.
- Increased conversion means increased profits for you.
- PPC is cheaper than traditional advertising methods.
Popular PPC Platforms
Google, Yahoo search marketing, Bing, Facebook are some of the most popular PPC platforms.
Brandvoodoo PPC Brand Protection services include protecting your brand on almost all of these platforms.
What is PPC Brand Protection?
Now let’s take a quick look at this PPC brand protection.
PPC Brand Protection–Definition
PPC brand protection refers to strategies a company adopts to prevent competitors from hijacking its brand keywords or illegally using its brand’s name to deceive its potential customers into the competitor’s fold.
PPC Brand Protection–Benefits
If you properly implement PPC brand protection techniques, it will yield the following benefits:
1. It will protect you from trademark infringement. This malicious activity diverts as much as around 22% clickshare of a brand to its rivals. So you must safeguard yourself against this dangerous malpractice.
2. It will help you monitor your competitors’ activities to learn whether they are stealing your potential customers by bidding on your brand keywords.
3. Search is a crucial layer in the sales funnel. By protecting your brand name and stopping your rivals from poaching potential customers, you retain your target customers in your sales funnel.
4. Will help you get the right ROI: one lost customer means the loss of thousands of dollars for you.
VooDoo–An Overview
As I have said earlier in this post, Brandvoodoo PPC Brand Protection refers to these protecting strategies implemented for you by VooDoo. Now let’s learn something about this company.
VooDoo–Company Overview
| Name | VooDoo |
| Headquarters | Dublin, Ireland |
| Founded | 2002 |
| Website | https://voodoo.ie |
| info@voodoo.ie | |
| Telephone | +353 1 4404001 |
| Directors | Stephen Barr and Lola Usarova |
| Services | PPC (free Google Ads audit, PPC campaign setup, PPC management, display advertising, Shopping Ads, YouTube Ads, Bing Ads), SEO and website development |
| Yearly turnover | Not available |
Brandvoodoo PPC Brand Protection: How It Works
Now we’ll see how VooDoo protects its clients’ brands in the PPC model.
1. VooDoo aggressively uses its client’s brand name and associated terms as negative keywords in the PPC campaign. This ensures its client’s ads appear only in highly relevant search queries.
This prevents the rivals from using the client’s brand name in their ads.
2. The agency also aggressively bid for its client’s branded keywords so their ads appear in the relevant searches.
3. VooDoo also continuously monitors its client’s competitors to make sure they are not poaching the client’s potential customers or doing something harmful.
4. It also advises its clients to register their brand’s trademarks to make it even more difficult for the rivals to illegally use the trademarks of its clients’ brands.
5. The agency also monitors its client’s Ads continuously to make sure they are appearing in relevant search queries.
6. It uses exact-match keywords in Ad copies and stresses its client’s USP in them to make sure searchers can easily differentiate the client’s brand from others.
7. It utilises Ad extensions to improve the client’s brand’s paid search visibility.
Brand Voodoo Website Analysis
We will now do a quick analysis of VooDoo’s own website to know how good it is and how efficient the agency is in search optimisation.
We will focus on five key parameters: website: design, navigability, content, SEO health and customer testimonials.
Brand VooDoo Website: Design Analysis
Brandvoodoo PPC Brand Protection may be good, but its website design is actually good. The agency maintains a site that has a trim, uncluttered look. VooDoo follows a minimalistic policy in its site design.
The site has all essential information on its homepage. If you are a client, you don’t need to go further than the homepage.
The key sections, contact information, services the agency provides, the USPs of the company and customer testimonials–all topics necessary to select a digital marketing agency are sitting pretty on the homepage.
Links to the pages that contain the details of the services the agency provides have been repeated at the bottom of the homepage. Contact info, privacy policy and terms of use are also at the bottom of the homepage, where they should be.
A user-friendly utilitarian design this website has.
Brand VooDoo Website: Navigability Analysis
The user-friendly design goes hand-in-hand with superb navigability of the site.
The content on the site has been put in five sections: Home, Services, About, Testimonials and Contact Us. Links to all sections are at the top of the homepage.
The contact number and email address have been repeated at the right topmost corner of the homepage. You can visit any section with a single click.
The pages load quite fast, further improving the site’s user experience. This site has outstanding navigability.
Going by the navigability of its site, Brandvoodoo PPC Brand Protection services are strongly recommended.
Brand VooDoo Website: Content Analysis
We’ll now analyse the content on this site.
Content Quantity
Content on this site aligns well with its minimalistic approach to site design.
All content aims at detailing the services the agency provides. All nonessentials have been cut out.
Though this type of content is useful for potential clients, people who look for additional information on say, SEO, will not get much out of this site. There is no blog post, no resources page.
This may detract from the site’s user experience a little. I hope the site owner (s) will put in some high quality relevant additional content soon.
Content Quality
Since the website only highlights what the agency does and how, the content on this site is technical in nature. That is why the site’s content scored poorly in my readability analysis.
Take for example, the content in the About Us page. All readability scales marked it difficult to very difficult.
VooDoo Website Content Readability Results
| ARL Calculator | 12th Grade/Difficult |
| Automated Readability Index | College Level Entry/Very Difficult |
| Flesch Reading Ease | College/Difficult |
| Gunning Fog Index | 12th Grade/Difficult |
| Flesch-Kincaid Grade Level | 11th Grade/Fairly Difficult |
| Coleman-Liau Readability Index | College Level Entry/Very Difficult |
| The Smog Index | 11th Grade/Fairly Difficult |
So you see, the content on this page is suitable for people who know at least something about the services the agency provides. It is not for laymen.
However, the content is written in a straightforward simple writing style. No high-flying diction, no complicated sentence structure and thankfully no abstruse idioms.
Image Content Quality
There is a dangerous paucity of image content on this site. I’ve found only one photograph in the homepage of this site, that too is nothing to shout about.
Brandvoodoo PPC Brand Protection services executives should incorporate some good relevant photographs in the pages of their site immediately.
Brand VooDoo Website: SEO Analysis
Here is the overview of the SEO health of this Website:
| SEO score | 90% |
| Meta information | 100% |
| Page quality | 80% |
| Page structure | 79% |
| Link structure | 92% |
| Server | 89% |
| External factors | 100% |
| Response time | 0.46 s |
It is clear that this site has outstanding SEO health. The key points of this SEO analysis are listed below.
- The title is perfectly optimised.
- The meta-description is perfect.
- The site possesses outstanding crawlability.
- Canonical URL is validly specified.
- The domain length is perfect.
- UTF-8 is correctly set.
- The doctype HTML 5 is set correctly.
- The Favicon is linked correctly.
- The content on the homepage is perfectly optimised.
- Mobile optimisation is not good (no Apple touch icon is specified.
- The amount of tags (24) in the homepage is higher than what is desirable (18 max).
- Images have no alt attributes, which is a bad thing.
Our SEO analysis of VooDoo’s site may recommend the following:
- Improve the site’s response time.
- Use good alt attributes for images.
- Reduce the number of tags on the homepage.
- Improve the site’s mobile friendliness.
Brandvoodoo PPC Brand Protection: Testimonials
The agency website has outstanding reviews from its happy customers. You can find them in the Testimonials section of the agency’s website.
This is a serious positive aspect of this agency. Good customer reviews prove that a company is efficient and honest.
Conclusion
Brandvoodoo PPC Brand Protection services are strongly recommended, going by the services the agency provides, customer reviews and an analysis of its website.
The agency has a string of happy customers, it is efficient in optimising pages for search results and it provides services that are adequate for PPC brand protection and SEO.
Yes, if you want to launch a PPC campaign, you do need an efficient agency like this.
Frequently Asked Questions
Q. What is PPC?
A. Pay-per-Click (PPC) is an advertising model where companies only pay when their Ads are clicked in search results or on social media platforms.
Q. What is brand protection in PPC?
A. It is a process of stopping others from misusing your brand name, poaching your potential customers or using your branded keywords.
Q. What is VooDoo?
A. VooDoo is a digital marketing agency based in Dublin, Ireland.
Q. What is Brandvoodoo PPC Brand Protection?
A. It is the PPC brand protection services that VooDoo offers.
