Top 8 Entry Level Digital Marketing Jobs: An In-Depth Analysis

Digital marketing generates several attractive job opportunities. But finding one that matches your level of expertise and your interest may be challenging for freshers. 

No worries. We’ve got you covered in this Innocams blog post. Read on to learn about some entry level digital marketing jobs that can be ideal for you.

What is digital Marketing?

Digital marketing or online marketing is the process of promoting a brand or product or service by using online channels like search engines, email, social media etc. There are several types of digital marketing. Some key digital marketing techniques are listed below.

• The use of paid advertisements on search engines like Google. This is called Search Engine Marketing (SEM).
• Promoting a brand on social media platforms like Facebook, Instagram etc. This is Social Media Marketing (SMM).
• Reaching out to potential customers via emails. This is Email Marketing. 
• Creating valuable content and promoting a brand through them. This is Content Marketing.
• Partnering with others to promote a brand and earn a commission. This is called Affiliate Marketing.
• Optimising websites for higher SERP ranks. This is known as Search Engines Optimisation.

Entry Level Digital Marketing Jobs

From the discussion above, you can easily understand that this digital marketing has the potential to generate different kinds of jobs. 

Some most sought-after jobs this marketing techniques generate are content writer, junior SEO, junior content editor and social media specialist.

Top 8 Digital Marketing Jobs

Now we will discuss the top 8 entry level digital marketing jobs that are in huge demand. Any of these eight jobs can be your career choice. 

1. Junior SEO Executive

Search Engine Optimisation (SEO) is a key aspect of digital marketing. This is the process of optimising web pages so they can rank higher in search results. 

Every digital marketing agency regularly hires SEO executives. A fresher usually works under an SEO expert to hone his skills. 

Junior SEO Executive: Essential Skills

A junior SEO executive should have the following skills to land and retain an entry level SEO job.

• A clear understanding of SEO fundamentals.
• Outstanding Keyword research skills.
• On and off page SEO fundamentals.
• Strong language skills.
• Deep knowledge of various SEO tools.
• Data analysis skills.
• Strong interpersonal communication skills. 

Junior SEO Executive: Responsibility

The core responsibility of a junior SEO executive are as follows:

• Conduct research to identify relevant and high-performing keywords for sectors, industries and websites.
• Optimise the content on a website including, text, landing page, product description, images, videos etc. 
• Assisting in link building efforts. 
• Assisting in technical SEO audits to identify areas that need improvement.
• Conducting competitor analysis to understand competitors’ SEO strategies.
• Develop competence to utilise relevant SEO tools like Google Analytics, Search Console etc. 
• Data analysis and reporting to share insights with others.
• Stay updated on latest SEO trends and algorithm changes. 

Junior SEO Executive: Expected Salary

In the USA, an entry level SEO executive can expect a salary range of $45,000 to $60,000 per year. However the salary range may vary depending on location and the size of the company. 

A junior SEO analyst typically gets a $32.12 hourly rate. Again, several factors like experience and expertise determine this rate.

2. Junior SMM Executive

A junior Social Media Marketing executive assists in planning and implementing social media marketing strategies, creating high quality social media content and engaging users. 

Junior SMM Executive: Essential Skills

He is a key part of a digital marketing agency’s core team of social media segments. To be successful in this role, one must possess the following essential skills:

• Outstanding communication skills, including creation of content, responding to comments and reviews and communicating with customers and team members.
• Expertise in leveraging social media platforms.
• Knowledge of SMM fundamentals.
• Ability to create engaging content.
• Promptness in responding to users’ queries, reviews and comments.
• Ability to keep their cool under pressure.
• An understanding of what the target audience wants.

Junior SMM Executive: Responsibilities

A junior SMM executive has to take the responsibility of assisting the SMM team for the success of the SMM campaigns. His core responsibilities are listed below.

Content Creation

One of the key responsibilities of an entry level SMM executive is to create high-quality content that is relevant to the brand’s mission and vision. 

It is also his job to manage,update and optimise content on a regular basis.

The content must align with the unique traits of every social media platform and its users.

Supporting the Marketing Team

SMM is teamwork. The success of a SMM campaign depends on the efficiency of each member of the entire marketing team. 

Entry level digital marketing jobs don’t require the competence of senior executives, but a junior SMM executive must understand the value of teamwork and take the responsibility of assisting the marketing team in every way possible.

He should work closely with other team members in planning and executing SMM strategies. From content creation to managing social media accounts–he must  help the marketing team to achieve success in the SMM campaigns.

Management of SM Accounts

Entry level SMM people are expected to manage the accounts on different platforms. This management includes posting, engaging with users and responding to their comments, reviews and mails. 

Tracking SMM Performance

A junior SMM executive must monitor and analyse the KPIs like traffic, user engagement etc to understand the performance of the SMM campaign and identify areas that need improvement.

Junior SMM Executive: Expected Salary

An entry level SMM executive may expect an annual salary up to $70,000 in the US. They usually get an hourly rate of around $30.

3. Junior Pay-per-Click Specialist

A Pay-per-Click (PPC) campaign involves planning and executing paid advertisements on different digital marketing channels like search engines, social media platforms etc.

A junior PPC specialist must assist his team to register success in the paid Ad campaigns.

Junior PPC Specialist: Essential Skills

A junior PPC specialist’s job demands a high-level of PPC skills including the following:

• A deep understanding of how PPC works. He must have efficiency in management of bid, setting up and implementing PPC campaigns. 
• Fundamental knowledge of PPC’s relation with other digital marketing techniques.
• Ability to create persuasive Ad copies that compel users to respond to calls-to-action.
• Ability to optimise landing pages.
• Setting up PPC campaigns on different social media platforms.
• Ability to work with a team and help it win the PPC campaigns.
• Efficiency in keyword research to identify high performance targeted keywords.

Junior PPC Specialist: Responsibilities

Though this is one of the entry level digital marketing jobs, a junior PPC specialist must understand and implement PPC best practices. His key responsibilities are listed below.

• Identifying targeted keywords through extensive keyword research.
• Understanding the subtle differences in characters of different SM platforms and their users and PPC best practices.
• Formulating platform-specific PPC campaigns’ strategies and implementing them along with other team members.
• Working closely with other team members for the success of PPC campaigns.
• Crafting compelling Ad copies for increased clicks.
• Optimising landing pages.
• Identifying and formulating best bidding strategies.

Junior PPC Specialist: Expected Salary

In the US, the usual salary of an entry level PPC specialist (less than 1-year experience) ranges between $40,000 and $60,000 per year. However, the amount varies depending on locations and organisations that hire them.

4. Junior Outreach Specialist

A junior outreach specialist is one of the key members of a PPC team. Their job is to build strong relationships with others to identify new target markets and potential partners.

Junior Outreach Specialist: Essential Skills

In order to land such a job you must have to possess the following skillset:

• Outstanding verbal and written communication skills. 
• Remarkable interpersonal communication skills.
• Ability to persuade others on to the dotted line.
• Ability to change communication styles according to target audience.
• An understanding of digital marketing fundamentals.
• Efficiency in public speaking.
• Extraordinary dress sense.

Junior Outreach Specialist: Responsibilities

• You’ll conduct thorough market research to identify potential partners and their interests.
• Based on that research, you will contact potential partners and build and maintain strong relationships with them.
• Identify and implement proper outreach strategies.
• Write effective outreach and email content.
• Organise or attend events to connect with the target audience.
• Monitor the performance of outreach campaigns to make it more effective.

Junior Outreach Specialist: Expected Salary

A junior outreach specialist in the US may expect an annual salary of $40,000 to $50,000. Again the amount may vary from location to location and company to company.

5. Marketing Assistant

Among the entry level digital marketing jobs, the role of a marketing assistant probably has the biggest opportunity to learn and grow fast. 

As a marketing assistant, you will be required to coordinate different disciplines in the marketing team. This will help you understand how different disciplines work and integrate into the entire digital marketing efforts.

Marketing Assistant: Essential Skills

To land the job of a marketing assistant, you will need the following expertises:

• Knowledge of how digital marketing works.
• Knowledge of different platforms and their unique characteristics.
• Knowledge of digital marketing best practices.
• Technical skills like proficiency in SEO/SMM tools, video editors, graphic designing tools and analytical tools like Google Analytics and Google Search Console.
• You will hold long and fruitful powwows with your colleagues, stakeholders and customers. So you will need outstanding interpersonal communication skills.
• Ability to glean and analyse data to track performance of digital marketing drives.
• Excellent managerial skills. You will be coordinating and managing different disciplines within your agency.

Marketing Assistant: Responsibilities

A marketing assistant’s role is one of the most demanding entry level digital marketing jobs. This position calls for high intelligence, a knack for managerial work, sound knowledge of digital marketing and strong technical efficiency. 

If you can land this job, you will be shouldering the following responsibilities:

• You will carry out in-depth market research to find out trends, potential target audience and competitors’ performance.
• Coordinating different disciplines and preparing reports and presentations for your colleagues.
• You will gather and analyse data using various tools to get insights into the performance of digital marketing campaigns.
• You will identify and cultivate potential partners and audience.
• You will assist in managing day-to-day marketing work. 
• Assist in identifying and implementing effective digital marketing strategies.
• Regularly monitor the performance of marketing campaigns to make them even better.

Marketing Assistant: Expected Salary

In the US, a rookie marketing assistant is currently receiving $45,000 to $50,000 annual salary, depending on location and company.

6. Junior SEO Executive

SEO executives optimise web pages so they can rank higher in the Search Engine Results Pages (SERPs), pages that search engines return when users make a search.

Search Engine Optimisation (SEO) is one of the most crucial digital marketing processes and a fresher can learn this complicated SEO process and at the same time contribute significantly to his organisation’s digital marketing objectives.

Junior SEO Executive: Essential Skills

To join the SEO executive club, you will need these skills:

• An analytical and logical mind.
• Keyword research skills to find out target and high performing keywords.
• Basic knowledge of various SEO components like on-page SEO, link building, technical SEO etc.
• You will know a lot about content optimisation tricks.
• You will need the basic knowledge of HTML/CSS/Java Script.
• You will be comfortable using various SEO tools like keyword research tools, Google Analytics and Google Search Console.
• You must know at least the basics of website design.
• You will need good communication skills.
• You will need an honest approach to optimising pages.
• You must know SEO best practices.

Junior SEO Executive: Responsibilities

Among the entry level digital marketing jobs, a junior SEO plays one of the most crucial parts. His primary responsibilities are to help his seniors achieve SEO success and learn from them.

Your key responsibilities in this position will be–

• Doing extensive keyword research to identify high-performing target keywords.
• Assisting your seniors in on page and off page SEO.
• Helping senior outreach guys in their backlink building efforts.
• Gathering and analysing data by using analytical tools to measure SEO performance and user behaviour.
• Helping your senior colleagues formulate and implement SEO strategies for high SERP ranking and enhanced traffic.
• Assisting in ongoing monitoring of SEO performance.

Junior SEO Executive: Expected Salary

If you can land the job of a junior SEO job in the US, you will probably get an annual salary of $45,000 to $60,000 depending on the agency and location.

7. Junior Email Marketer

A junior email marketer communicates with potential customers via emails. This is one of the most crucial entry level digital marketing jobs. You will need intelligence, patience and tact to be successful in this sensitive job. 

Junior Email Marketer: Essential Skills

The skills you will need to be successful in this role are listed below.

• High level of intelligence.
• Outstanding tact.
• Terrific communication skills, written and verbal.
• Knowledge of email designs and templates.
• Ability to craft high-performing emails.
• Efficiency in conducting extensive market research to identify qualified leads.
• Ability to work in a team. 
• Outstanding command over the language.
• Knowledge of Inbox scaling techniques.

Junior Email Marketer: Responsibility

As an entry level email marketer, you will do the following jobs:

• Do extensive market research to identify potential customers.
• Craft effective cold emails, using tact and intelligence so the receivers aren’t angry or annoyed.
• Follow up the leads.
• Communicate with potential clients via emails as well as over the telephone.
• Formulating, launching and monitoring email marketing campaigns.
• Scale the inbox.
• Work closely with the digital marketing team for the success of the marketing drive.
• Create and maintain email lists.
• Create responsive and cross-device emails. 

Junior Email Marketer: Expected Salary

A junior email marketer in the US currently gets around $50,000 to $55,000 annual salary, give or take a couple thousands depending on location and company.

8. Junior Content Editor

A junior content editor does a comparatively light job in a digital marketing company. Their primary responsibility is checking content to ensure it is correct and engaging. 

Junior Content Editor: Essential Skills

To land this job, you will need the following skills:

• Extraordinary command over the language.
• Outstanding editing and rewriting skills.
• Basic knowledge of content management systems like WordPress.
• Great interpersonal communication skills.
• Ability to work in a team.
• A true passion for writing and editing.
• Basic understanding of SEO and SMM processes.

Junior Content Editor: Responsibilities

As a junior content editor, you will edit and/or rewrite copies written by content writers and copywriters. Here is a breakdown of what you will be doing in this role:

• Rewrite and edit content, making sure it is grammatically and factually correct.
• Make sure the content aligns with content writing best practices.
• Coordinate with writers and copywriters.
• Make sure the content has adequate and relevant keywords.
• Closely work with SEO people so the content is effectively optimised.
• Store and update content using a content management system.

Junior Content Editor: Expected Salary

In the US, a junior content editor will get around $45,000 to $50,000 annual salary depending on the location and the company they will work for.

Where to Find Entry Level Digital Marketing Jobs?

This is what they call a million dollar question. Finding any job these days isn’t easy. Some of the reasons being high competition, increasing automation etc. 

You’ll explore the sources I’ll shortly mention, but you want to be persistent, intelligent, careful and determined while searching for your dream job.

So here is the list of sources that can inform you of entry level digital marketing jobs opportunities.

• Job boards like Linkedin, Glassdoor etc.
• Platform for freelancers like Upwork, Fiverr etc.
• Social media platforms like Facebook.
• Newspapers and magazines.

Conclusion

Entry level digital marketing jobs opportunity has greatly increased these days, Jobs like junior SEO, junior email marketers can easily give you job satisfaction, opportunities to learn and grow over time. 

Apart from the specific skills required for every digital marketing job for freshers, you will also need intelligence, patience, willingness to work in a team and tact to be successful in a junior digital marketing job.

You can find fresh opportunities in Job boards, newspapers and various social media platforms. However, you need to be consistent, perseverant, careful and intelligent in your job search.

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