10 Best Entry Level Digital Marketing Jobs to Pursue

Digital marketing is always a great job opportunity to pursue. However, finding the correct job according to your interests and skills can be challenging as a fresher. No need to worry! Innocams is always there to help you by providing a wide range of digital marketing solutions. Some entry level digital marketing jobs are content writer, social media specialist, junior SEO, and junior content editor. Pursuing these careers requires adequate skill development. 

In this comprehensive guide, we will discuss essential skills that are highly essential to follow your digital marketing career. Find the best 10 entry-level digital marketing jobs for freshers in the following guide. Let’s get started.

Skills for Entry Level Digital Marketing Jobs

As the demand for digital marketing professionals is growing, organisations and agencies are willing to invest in new talents as their assets. This means that the competition for digital marketing jobs is high and candidates should have adequate skills to grab the opportunity for career advancement. Here are some of the essential entry level digital marketing jobs skills: 

• An in-depth understanding of SEO and SMO.
• Creative thinking and innovative ideas for successful campaigns. 
• Social media trend analysis. 
• Effective communication skills to connect and attract targeted audiences. 
• Customer Relationship Management talents.
• Graphic designing and editing using basic software.

Top 10 Entry Level Digital Marketing Jobs

There are different areas for specialisation in the digital marketing industry. Here we are suggesting some of the best entry level digital marketing jobs that are suitable for all freshers needs:

Content Writer

Content writers are the primary candidates for the digital marketing field. A content writer has the responsibility to create marketing content like articles, blog posts, product descriptions, reviews, web page information, press releases, and many more. It is one of the most demanding and easier entry level roles in digital marketing. 

Job Responsibilities

• Research information 
• Work on informative content generation 
• Craft words for advertising, blogs, web pages, and social media. 

How Much Money You Can Make? 

Content writer’s salaries depend on their knowledge of digital marketing, experience, and the specific market they are working on. The average salary of a content writer in the United States is around $55,000 to $60,000 per year.

Copy Writer 

Another entry level digital marketing jobs to start your career as a fresher is a copywriter. Content writers and copywriters have some overlap of responsibilities. Where content writers generate writing to educate and inform people, copywriters focus on subtle influence. They work for digital marketing campaigns, product descriptions, websites, and calls to action. 

Job Responsibilities

• Maintain the brand’s voice and develop an innovative tone
• Collaborate with other team members 
• Proofreading and editing content
• Communicate with stakeholders to determine their copy requirements. 

How Much Money You Can Make? 

The salaries of copywriters are slightly higher than content writers. Depending on the educational level, skills, and the market they are working in, the average salary of copywriters in the USA is $65,000 to $75,000 per year.

Content Strategist 

As the job title of this entry level digital marketing jobs suggests, content strategists offer effective approaches to content writers and overseas whole content creation. 

Job Responsibilities

• Determine innovative titles, topics, keywords, and headings. 
• Set editorial guidelines.
• Manage content creation and team and improve content delivery. 
• Measure performance metrics and common content strategies according to market trends.

How Much Money You Can Make? 

The average salary of a content specialist in the USA is around $105,000 per year. However, the salary depends on their skills, educational qualifications, specialisations, and the market they are working for. 

Social Media Specialist 

If you are a social butterfly, love posting creative social media posts, and easily get connected to people on social media, this job is suitable for you. These types of entry level digital marketing jobs are ideal for people who enjoy experimenting through self-study. 

Job Responsibilities

• Plan and develop paid social media advertising campaigns
• Understand the right time and schedule social media post
• Manage platforms like Facebook, Instagram, Youtube, and Pinterest
• Collaborate with other influencers
• Analyse trends and apply social media strategies.

How Much Money You Can Make? 

Social media specialist salaries depend on their level of education and social media handling skills. The average salary of a social media specialist in the United States is $50,000 to $55,000 per year. As their experience grows the salary may also increase.

Outreach or PR Specialist

Outreach or PR Specialists focus on building strong relationships with other organisations or brands for collaboration. Their goal is to expose the company to new targeted audiences and partnerships. These are also suitable entry level digital marketing jobs for freshers. 

Job Responsibilities

• Develop and maintain relationships with other brands 
• Create and execute successful outreach campaigns 
• Work with influencers and content creators 
• Draft emails to reach out to organisations for partnerships.

How Much Money You Can Make? 

Outreach specialist salary highly depends on their work responsibilities and the industry they are working for. The average salary of an Outreach or PR specialist is around $50,000 per year. The salary is dependable on the digital marketing agency’s geo-location. 

PPC Specialist

A PPC specialist is someone who generates pay-per-click advertising campaigns. Though it is a great entry level digital marketing jobs to start, the role is quite challenging as it requires a broad skill set. They can add value to the organisation’s sales and brand awareness. 

Job Responsibilities

• Creating landing page 
• Keyword research for pay-per-click links
• Analysing ad performance 
• Designing and executing paid advertising campaigns. 

How Much Money You Can Make? 

The salary of a PPC specialist depends on their skills, creativity, and successful campaign rates. The average salary of a PPC specialist in the United States is around $45.000 to $65,000. 

Junior SEO

The role of junior SEO executive is also perfect among entry level digital marketing jobs list. SEO specialists find keywords and analyse, test, and edit content on the website to rank the website at the top of Google’s Search Engine Result Page. Junior SEO executive does not require prior experience. 

Job Responsibilities

• Analyse web pages and ensure they are properly tagged with internal and external links
• Update accurate URL redirects
• Implement effective meta tags and meta descriptions
• Analyse competitor’s performance 
• Identify link-building strategies. 

How Much Money You Can Make? 

An SEO specialist is quite a high-paying job role. The salary of a junior SEO specialist depends on their educational qualification, expertise, in-depth knowledge of SEO strategies, and skills. In the United States, the salary of a junior SEO specialist is around $60,000 to $75,000 per year. 

Marketing Assistant 

Marketing assistants target influential people on social media who can target potential audiences and convince them to buy the service or product. They launch projects to engage with influencers and maintain good relations through networking. 

Job Responsibilities

• Connect with influencers and develop marketing strategies
• Attend networking events for collaboration 
• Stay on top of the emerging trends 
• Maintain strong relationships with prominent influencers 

How Much Money You Can Make? 

As it is one of the entry level digital marketing jobs, the salary depends on the expertise and skills. The average wage of a marketing specialist in the USA is $70,000 to $85,000 per year.

Email Marketing Specialist

Email marketing is a more formal way of communicating with targeted audiences and clients. An email market builds an organisation’s client list and drops new ways to share their emails. I help them persuade people to visit the brand’s website and transform them into buyers. 

Job Responsibilities

• Make a target audience list 
• Build email templates and make email marketing strategies
• Analyse data and share progress with stakeholders.

How Much Money You Can Make? 

An email marketer can make around $70,000 on average in the USA. However, it depends on their expertise, skills, and communicative strategies. 

Junior Content Editor 

Junior content editor is another entry level digital marketing jobs. This job role does not require a lot of expertise or industry knowledge. Individuals with effective language skills and potential for career growth can apply for this role. 

Job Responsibilities

• Light editing on copywritten content, blogs, articles, or web page content
• Upload content to CMS
• Ensure all information is up-to-date.

How Much Money You Can Make? 

The average salary of a junior content editor is $45,000 to $50,000. However, they have a great opportunity to grow their knowledge and expertise. The salary will increase accordingly.

Where to Find Entry Level Digital Marketing Jobs?

Here are some resources where you can find and apply for entry level digital marketing jobs: 

• Online job boards like Indeed, Monster, Flexjobs, Linkedin, and Crunchboard. 
• You can also look for digital marketing jobs on marketplaces like Freelancer, Guru, and Upwork.
• Various social media platforms like Facebook, Twitter, and Instagram offer job advertisements. It is a great way to find up-to-date job vacancies. 
• If none of the above is helping you in finding entry level digital marketing jobs, you can take more proactive ways through cold emailing to employees and pitching your skills. 

Bottom Lines 

Digital marketing is a great industry to start your career as there is a huge demand for talented candidates. Some of the best entry level digital marketing jobs to pursue your career are content writer, copywriter, content strategist, social media specialist, outreach or PR specialist, junior SEO, and email marketing specialist. 

However, it is essential to remember that every job role requires specific skills and expertise in different fields. We recommend you do a thorough research of digital marketing job roles to find a career that best suits you. We hope that Innocams has helped you find an entry-level job role in the digital market. Stay connected to get more such suggestions and guidance. 

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