Naturaplug.com promotes sustainable lifestyles and natural plant-based nutrition through latest news and views.
Based in New Jersey in the US, this site is quickly gaining popularity among natural lifestyle enthusiasts.
In this Innocams blog post, I’ll do a quick analysis of this site to reveal its pros as well as cons, if any.
Naturaplug.com: Basic Principles
In their mission and values statements, Naturaplug’s owners declare that the site’s primary objective is to promote health and well-being through natural sustainable lifestyles. It runs on four basic focuses: health and wellness, sustainability, integrity and empowerment.
The site is full of feature stories, news updates and how-to guides on these four focus areas. The owners of this website also says that apart from disseminating information, Naturaplug also aims to deliver products in line with its mission and values statements.
We’ll now do a quick scan of the site’s navigability, content structure, content quantity and content quality. This analysis will help us understand how far this site is aligned with its declared mission and values statements.
Naturaplug.com: The Navigability
Naturaplug.com has an uncluttered simple interface which is conducive to excellent user experience (UX).
The page design and section divisions have been fine-tuned for enhanced UX.
You can easily explore sections on this site from the dropdown menu at the upper right corner on the homepage.
Links and blurbs to the most popular and latest stories in all major sections are given on the homepage for easy access.
All links are accompanied by a complementary image and image and text links.
Links to important pages like contact details, terms and conditions, privacy policy and about us are provided at the bottom of the homepage, right under the company logo.
The upshot is, this site has a very user-friendly navigability. No problem there at all.
Naturaplug.com: Section Analysis
The developers of this site divided it into four main sections, excluding the homepage. They are natural health and wellness, organic living, plant-based nutrition and latest news updates.
Natural Health and Wellness
In this section you will find how-to guides, features and latest news updates on various health and wellness issues.
Image and text links of the stories are given along with relevant photographs. The blurbs will help you understand the topic so you can go straight to the story that catches your eye.
You will find various health and wellness related stories in this section. They include interesting and informative stories like pros and cons of rehab, how to select a gynaecologist and ADHD and its impact on health etc.
The Organic Living
Organic living means following a healthy and environment-conscious lifestyle involving eating organic food, reducing waste and using organic products.
Naturaplug.com deals with these aspects of organic living in this section. All stories revolve around various aspects and issues of organic and sustainable lifestyle.
Some of the topics discussed in this section are organic skincare products and food ingredients, sustainable living and fashion accessories made from organic and eco-friendly materials like eco-leather.
Plant-Based Nutrition
Plant-based nutrition involves eating organic plant-based foods rather than animal-based diet.
A plant-based eating style may include a small amount of animal protein or it may completely do away with animal-based foods.
In this section you will find discussion on various plant-based nutritional topics like plant-based breakfast, plant-based chicken and plant-based protein shake etc.
The Latest Updates
In this section, updated news and views on various health and tech related topics are discussed. You will find both feature stories and how-to guides in this section of Naturaplug.
Topics include how artificial intelligence is impacting the healthcare sector, pros and cons of investing in agricultural equipment and how to optimise your social media accounts for more organic traffic.
There are also a few promotional articles in this section.
Naturaplug.com: Content Division
So far as content division is concerned, Naturaplug.com is very well focused. All content in all sections are related to the section topic and sharply focussed. No deviation from the section title. This focus gives all stories on this site great direction and superb user experience.
You will not find a single story related to organic living in the natural health and wellness section and vice versa.
However, all sections haven’t given equal weightage. Natural health and wellness section has been given maximum focus and it is a multipage section carrying the maximum number of stories.
Organic living section is the next big thing on this site while plant-based nutrition and latest news update sections get the lowest weightage and carry the least number of stories.
Naturaplug.com: Content Quantity
Naturaplug doesn’t have a healthy content quantity. The quantity of content is low on this site.
As I have said, the natural health and wellness section carries the maximum number of stories while the latest update section has the lowest.
The plant-based nutrition and latest update sections certainly need more stories if the developers of this site want to provide their users a healthy and balanced content profile.
Naturaplug.com: Content Quality
In this section, I’ll do a review of the quality of content on this site. I will discuss with you the language, writing style, readability, keyword use, coherence, sentence structure and overall effectiveness of the site’s SEO campaign.
Naturaplug Content: Story Structure
Almost all stories on Naturaplug.com are short-form stories. The stories start with an eye-catching and relevant image followed by a title.
The titles are more or less accurate and clarify the story subject easily. Then comes an intro and a table of content.
Stories are divided into paragraphs under subheadings. Bulleted lists are intelligently used for reading ease.
Most stories carry bylines but no datelines.
Naturaplug Content: Story Language
Most stories on this site have straightforward everyday English. However, the language is not very easy. In some cases, long difficult sentence structure lowers their readability.
The diction is effective, but again, not very easy. In many places hackneyed words and phrases further make some stories slightly boring.
Sentences are accurate and bring out the message easily, but you need to have a good command over English to fully appreciate them.
The use of long complex and compound sentences also lowers the readability of several stories.
The writers of this company are professional, but they really need to use an easier language to engage their readers and increase their session time on the site.
Naturaplug Content: Story Relevance
If the language is slightly abstruse, most stories on this site are completely relevant to its niche. They are very focused on the subject they discuss.
The entire site is packed with relevance and high-value and engaging stories. Though there are a few stories in the latest update section which are purely PR copies. A few of them are
irrelevant too like the how-to guide on increasing Instagram followers.
But overall, the site sticks to its mission and values statements with its stories.
Naturaplug Content: Keyword Use
All stories on Naturaplug.com are optimised for high ranking in search results. Clever use of keywords and strong on-page SEO should help its pages secure a higher SERP.
However, in some cases the SEO executive does a little keyword stuffing. It may be unintentional but the flaw is there nevertheless.
The niche of this site is highly competitive. Top-drawer publication and media houses are brimming in this niche. I think Naturaplug should do extensive competitor analyses to get higher SERP visibility.
Naturaplug.com: A Story Analysis
I will now dissect a story on this site so you can easily understand the quality of its stories. There is an interesting story on plant-based chicken. Let’s put it under the microscope.
The Title of the Story
The title, Plant Based Chicken, is catchy, appropriate and relevant as the entire story is sharply-focused on this particular veggie food item.
The entire story is just an elaboration of the title, which is the hallmark of a good written piece.
Search Intent Compatibility
This is a byline story which bombards the topic from multiple fronts to put the message across.
The writer provides all necessary general information on this new veggie food and satisfies the informational search intent of the targeted keywords nicely.
The Structure of the Story
The story opens up with an intro, which I find overlong. This is a 656-word written piece that means it is a short-form story on Naturaplug. But the writer has dedicated 200 words to the intro which is slightly more than 30% of the total words in the document.
An ideal word count for an intro is 10% of the total words in a story.
The rest of the story has been divided into benefits, taste and texture and recipes of plant-based chicken in this story. All these subjects have been discussed under suitable and appropriate subheadings.
There is a table of content that will help you go directly to a particular section if you want to skip the rest of the story on Naturaplug.com.
No conclusion has been added to the story.
Language and Writing Style
The writer uses a narrative writing style. His sentence construction is accurate but not easy-reading. Technical but relevant diction has been adopted for accuracy but it spoils the clarity of the story to some extent.
Too many adjectives and adverbs also look jerky and unnecessary in this story. Using too many epithets and adverbs is a grave weakness in a written piece.
The story has no conclusion, which makes the ending a little abrupt.
The Readability of Story
This complex and difficult writing style lowers the readability score of the story, which is 27 on Flesch Reading Ease Index. This score means the story is extremely difficult and its grade level is professional.
The Keyword Density
The story has keyword stuffing, which is dangerous and may attract penal action from search engines.
The primary keywords in this story are plant-based, chicken and plant. Plant-based has 5%, chicken has 8% and plant has 5% keyword density.
An ideal keyword density is not more than 1%. So search engines may decide this story is trying to game the system with keyword stuffing and penalise the page.
The site owners should take immediate corrective measures to get rid of this dangerous quality of their pages. It is absolutely possible they are not aware of this danger and this keyword stuffing is totally unintentional. But this is a dangerous flaw and completely against SEO best practices.
On Naturaplug.com, I’ve found many stories suffering from this disease. The developers of this otherwise useful site must take pains to rectify this disorder in their pages immediately.
Naturaplug.com: SEO Analysis
An analysis of the site’s SEO effectiveness showed that its SEO rating is good but nothing to shout about (79% SEO score).
The meta specifications like crawlability and canonical URL are more or less perfect. But the following issues should be addressed immediately.
- Page loading time (2.47s) must be improved. An ideal response time is 0.4s or lower.
- A meta-description should be added immediately (there was none when I did the SEO analysis).
- Alt attributes for images should be improved.
- There are duplicate heading texts which should be removed.
Conclusion
Naturaplug.com promotes natural and sustainable lifestyles through relevant engaging content. The focus of the site is organic eating and natural health and wellbeing.
The writers of this company are professional and know their job pretty well. The content on this site is of a high-quality and value for its target audience.
Barring a few writing and technical issues, this site should continue to hold on to its growing popularity.
Frequently Asked Questions
Q1. What is Naturaplug.com?
Ans: Naturaplug.com is a website that provides incisive and updated insights into natural living and wellbeing.
Q2. Where is Naturaplug.com based?
Ans: The company is based in New Jersey, the US.
Q3. Who is the owner of Naturaplug.com?
Ans: The website doesn’t divulge this information.
Q4. Is Naturaplug.com a good website?
Ans: Yes, this site has informative articles and news updates on its niche area.
