Are you sure you don’t have a boring website? Probably that’s the reason for the huge bounce rate and loss of visitors.
A frustrating user experience from a Really Boring Website can push visitors to leave. So, what to do now? Does it require a large investment? Certainly not!
By understanding the core signs of a boring website and effective ways to fix this issue, you can easily make your website super attractive. We are here to help great things happen to your site.
So, keep on reading to make your website clean yet fancy!
Table of Contents
Why Visitors Leave a Boring Website?
I think we all can agree that a basic website with high-quality content bores us. Everything that is not entertaining frustrates us. Take most of the government websites as an example.
Unclear navigation, poor loading, basic visual appearance, and outdated designs will surely convince your users to leave the site. If you are willing to provide a service but the guidance is not clear, customers will surely take their business elsewhere.
But how to identify if your website is really making the audience bored or not?
7 Signs of a Really Boring Website
Slow Load Time
Research shows that a webpage that takes longer than 4 seconds compels visitors to leave the page. There are a lot of reasons that cause the slow loading. If you want to compete in the market, you must consider that most of the non-profit benchmarks have homepages that take a maximum of 8.6 seconds to load on mobile.
Reasons?
- Larger image or file size
- Host larger drive documents or YouTube videos
- Keeping unused plugins or functionalities
Lack of Appealing Visuals
Only great content is not enough to grab the attention. When a website lacks engaging photos, illustrations, infographics, or diagrams, it will simply bore us. They are just not some visuals; they help the users guide through the story and your brand’s unique approach.
Though the absence of appealing visuals is not necessarily frustrating, it can absolutely make the impression dull. Whether it’s a service site, blogging site, or new magazine, visual storytelling can instantly inspire visitors to scroll down.
No opportunity for Interaction
The interactivity strength reflects a great website. Even the slightest bit of neglect to interactivity can lead to a low conversion rate. Users are not always tech-savvy.
Your website should allow users at all levels to navigate it with detailed functions. An interactive web design and interface can increase engagement among your service and targeted users.
What is your website missing?
- Social sharing button
- Photo galleries
- Animated storytellings
Unclear Call to Action
When you urge the visitors to Make a Move, it automatically makes a website more engaging. And for that, you must have a clear call to action (CTA) that is convincing.
Without a precise and concise CTA, the targeted audience may not understand what you are actually offering. It may lead them to frustration, hesitation, and potentially make it a really boring website.
Unclear CTA Issues:
- Missed opportunity to transform audiences into buyers
- High bounce rate
- Lower conversion rate
Outdated WordPress Theme
Are you still using the same outdated WordPress themes? It will surely have a negative effect on your site. Suppose you have a WordPress site that doesn’t provide the customisation facilities. It would frustrate the users.
All modern websites give visitors the flexibility to personalise the content type, dark/light mode, filtering & sorting, and shortcut icons. Users always appreciate attractive layouts and clear themes.
Non-Mobile-Friendly Website
I bet the last time you searched for information was using your mobile phone. Approximately 50% traffic of any non-profit organisation is mobile users, and another 7 to 8% use tablets. If your website data analysis says something else. It’s time to acknowledge that your website lacks mobile compatibility.
There are proven reports saying non-mobile-friendly websites also experience higher bounce rates. Who knows, maybe you have a great interface and features, but the low traffic is due to non-mobile accessibility.
Complex Jargon
Advanced vocabulary makes your content sophisticated to a certain level, unless your audience includes individuals below 8th grade or general individuals. It’s completely fair to use a complex technical term on tech articles or research papers, but quite not a great idea for tech reviews, guides, and tips.
Putting too much complicated jargon can confuse the audience. Audiences click a headline that has “Get better results with less effort”, rather than “Achieve outstanding outcomes through smarter, streamlined solutions”.
They will simply look for more understandable information somewhere else. So, better off with a snappy description.
5 Ways to Fix Boring Websites Easily
Have you experienced any of the above-mentioned issues with your website?
Now you must be looking for some fixes to make your really boring website super attractive. Follow these 5 easy steps to turn your basic website from dull to dazzling:
🕵️ Spy on Competitors’ Sites for Creative Ideas
If you are not sure what to add to your website to make it attractive, the best way is to check competitors’ websites. Find what new features they are adding or how they are making the content engaging.
Navigating competitors will give you a precise idea about what your website is missing and what you can add to make it even more fun. Sometimes scrolling online gives an instant flash of new ideas.
🎨 Use Attractive Fonts and Themes
You should not be afraid of adding a little colour as it will make the interface visually attractive. Taking simplicity too seriously can make the website even more boring.
Try using colored text and captivating fonts that go well with your website logo and niche. You can also use darker and bolder colours for headings and subheadings to make them stand out while keeping it easy to read.
Also, step out from the default themes of WordPress and try creating custom themes to make your website stand unique. Bring out your inner creativity and reflect through your website!
📞 Compelling CTA
As I mentioned above, Call to Action is a crucial aspect to convince visitors to make a move. You should understand your target audience’s emotions and strategically place the CTA on your site.
Instead of adding the same boring CTAs like “Learn More”, “Click Here”, or “Sign Up”, try eye-catching yet descriptive CTAs like “Get Free Quote”, “Shop Now & Get Flat 30% Off”, or “Save Your Spot for Free”.
These are simple yet effective. You will get more clicks for sure!
🖼️ Add Interactive Elements
No one wants a really boring website. If you are thinking of making your website more interactive, I have got your back.
- Create fade-in background images that can be a nice layering effect.
- Add colours to the icons, including social media, CTA, or AI chatbot.
- There is no debate about animations making websites more interactive. Incorporate background animations to create a fancy website.
- Try adding Google Maps to make the order process more interactive.
💡Concise Yet Engaging Storytelling
Lastly, storytelling is essential to establish an emotional connection with audiences. It leads to increased engagement and a conviction to take action. Try creating content that captures attention without overloading information that feels overwhelming.
Tell why your brand is different from competitors and how users can get more benefits from you. When users are engaged with the content, they are more likely to scroll and explore other sections. This is how your narrative unfolds!
How We Can Help You
If you are still struggling to transform your really boring website or can’t think of a better idea to make it engaging, don’t worry. We can still help you with that.
Innocams has years of working experience in the digital marketing and web development industry with hundreds of success stories. Our experts will analyse your website, find gaps, and suggest the best ideas to bring that awe factor.
We can help you develop custom themes according to your niche, make SEO-friendly landing pages, and boost online visibility to keep the targeted audiences engaged.
So, get a free quote now!
Make Your Website Wow!
Have you found which factors are making your website boring? Hope the above-suggested ways are helpful to transform your really boring website into a super-engaging one.
One thing is clear that shaking things up and jumping to new trends are common practices for non-profit websites. It is better to transform the website with attractive elements is crucial before investing in anything. So, focus on the hero sections, thoughtful content, and fresh images so that visitors can enjoy scrolling.
If you still have doubts, don’t hesitate to seek our help. We are here 24/7 to help you stand out in the competitive market.
Frequently Asked Questions
Q1. How frequently should I update content to make the website engaging?
Ans: You should update the website content every three to four months to keep up with the trend. It ensures that your website remains fresh and relevant to users’ needs.
Q2. Can low colour contrast affect audience engagement?
Ans: Yes. Low-colour contrast may have a negative impact on audience engagement, especially if the text is difficult to read against the background. Try using subtle background effects and simple text colours while changing the fonts to increase the readability.
Q3. Can a low-quality image help with fast website loading?
Ans: It’s true that high-quality images affect website loading time. Using low-quality images contributes to faster webpage loading. However, it is also essential to maintain the file size so that the image and its context are clearly visible to users.
