In this fiercely competitive digital landscape, Search Engine Optimisation (SEO) has become imperative for businesses.
With so many agencies offering different search engine optimisation packages, it may be confusing to select the ones that best serve your purpose.
In this Innocams article, I’ll explain what services must be included in these packages and why Leelija offers packages that are not only affordable but are among the best in the market.
Let’s start.
Some Important Technical Terms and Their Meanings
| Technical Terms | Meanings |
| Search Engine Results Pages (SERPs) | The pages search engines return against a specific query. |
| Organic Traffic | The number of users who visit a page through unpaid sources, like a search engine. |
| Backlinks | Links to your pages that other domains insert in their pages for additional and relevant information for the visitors. |
| Schema markup | A set of tags that help search engines understand the content on a webpage. |
| Sitemap | A file containing lists of pages on a website. It helps search engines find and understand that site for ranking consideration. |
| Local SEO | An SEO process that aims to increase the visibility of a site in local searches. |
| Indexing | Search engines use an indexing process to organise and store websites and their content. |
What is SEO?
Before discussing SEO packages and what they must include, I think a clear conception of SEO and what it does to websites is essential. So, here are the lowdowns on them.
SEO is a process of helping webpages rank higher in search results. It is a fairly complex technical process that requires expert handling.
If done properly, SEO can dramatically improve a site’s online visibility and increase organic traffic to it.
It is important as most people use search engines while looking for products or services and naturally concentrate on the first few links search engines return on the first result page.
That’s why serious businessmen hire professional agencies to optimise their websites for search engines so they can rank higher on the Search Engine Results Pages (SERPs).
What SEO Involves?
As I’ve said earlier, there are so many agencies offering various search engine optimisation packages and there are great disparities between the services they offer,
Unless you have a fair idea of what standard SEO packages include, it could be overwhelming to select the best one.
An effective SEO campaign involves the following key components.
- Creation and optimisation of content to make them authoritative and valuable to visitors.
- Enhancing your site’s structure by incorporating keywords, building a strong link profile etc.
- Helping search engines understand and index your site and rank it according to its value and relevance to specific search queries.
Essential Services in SEO Packages
It will serve you well if you remember the following key services that effective search engine optimisation packages always provide.
It Must Review the Site’s Content and Structure
The first thing a true professional SEO service provider does is a thorough checking of your site’s structure and content.
This review helps them improve the quality of content, get rid of outdated content and optimise your site’s structure for better SERP ranking.
So, reputed agencies like Leelija go through your site’s content and structure with a fine-tooth comb to find out and plug the loopholes in them.
It Will Create Content
The value of the content of a website for a higher SERP ranking cannot be overstated. This point calls for some explanation.
Search engines rank websites on their SERP after their algorithms scrutinise the value and relevance of the content.
Visitors also judge businesses by going through the content on their websites.
Worthless, uninteresting or outdated content kills the chances of high SERP ranking for websites.
Your SEO services provider has to offer search engine optimisation packages that must include the creation of high-quality content for your site that is relevant to the product or service you offer.
This is the reason why Leelija, a major player in this SEO business, maintains experienced and professional writers for content creation.
It Will Do Keyword Research
But only content creation won’t do, the provider must also optimise it for search engines. And one fundamental content optimisation practice is keyword research.
Keywords are words or sentences that searchers type into the search bar. Your site’s content must have keywords that are relevant to your business.
Besides, thorough keyword research will help the optimiser understand the competitive weakness of your content.
This understanding will help him to incorporate keywords in it so your site’s content gets a competitive edge over your competitors.
Reputed agencies like Leelija keep on the payroll top-class experts for this keyword research during the SEO process.
It Must Build a Strong Link Profile
Search engine optimisation packages also must include building a strong link profile for your website.
By building effective internal and external links and helping your site get backlinks, the provider can better optimise your pages for search engines.
Links, especially backlinks to your site from reputed and authoritative domains, are a key ranking metric for search engine bots.
By providing your site with a strong link profile, your SEO service provider can significantly improve the SERP ranking for your pages.
This link-building service is so important that Leelija, which enjoys an outstanding reputation, puts an extra emphasis on building strong link profiles for its clients.
Its search engine optimisation packages include white-label link building, High-authority and country-specific backlinks, link insertion service and managed link building services among others.
It Must Offer Technical SEO Service
Technical SEO generally aims to improve sites’ structure to optimise them for higher SERP ranking.
Technical SEO involves schema markup, internal link optimisation, sitemap setup etc.
Technical SEO is a vital component in any effective SEO campaign and Leelija has a team of experts to provide its clients with best-in-class technical SEO service.
Local SEO Service
Effective Local SEO helps businesses attract and convert local customers. This service is specifically essential for small to medium businesses.
Any reputed SEO service providers like Leelija have this local SEO service as an integral part of their search engine optimisation packages.
Competitor Analysis Service
Look here, bud, let’s get it straight, no one likes competitors. They are stumbling blocks on the success path of your business.
But the problem is, no one can do anything about it. Competitors are here to stay.
What one can do about it is analyse the effectiveness of their competitors’ SEO strategies and apply the insight to enhance theirs.
This competitor analysis service must be there among the services your SEO agency will offer. Leelija provides its clients with an outstanding competitor analysis service.
How to Choose the best SEO packages
The correct selection of the best search engine optimisation packages is important as an effective SEO campaign can remarkably enhance your pages’ SERP ranking and help your business grow big time.
While selecting your SEO agency, you should consider the following factors.
Your Needs and Requirements
SEO packages greatly vary depending on the needs and requirements of businesses.
How much traffic you want, what kind of SERP ranking you have in mind, how fast you want results–you must ask yourself these questions and come up with satisfactory answers.
You must be very clear about your particular needs and requirements before even starting to look for an SEO agency.
This is important because it will help you select an agency whose SEO packages align with your budget and unique needs.
Your Bank Balance
Can your available capital provide your SEO campaign with the necessary financial ballast?
Your budget is probably the most crucial consideration in SEO package selection.
Two reasons.
First, no reputed SEO agency will do it for free and secondly, your budget will help you ascertain your exact needs and select the right package that aligns well with your financial strength.
Remember, no effective SEO campaign can yield results overnight. So, there’s no point in launching one and then stopping it before it starts bearing fruit due to financial constraints.
What the Packages Offer
Hold elaborate discussions with your selected SEO service provider to find out what services are included in the search engine optimisation packages it is offering.
Do the available services resonate well with your needs and budget? This you’ll have to find out.
Read the ‘Essential services in SEO packages’ section of this article. It will help you understand which services will best serve your needs and requirements and select the right SEO package.
Agency’s Reputation and Track Record
It is imperative to do some research to find out the reputation of your selected SEO agency before signing any contract.
You can understand the efficacy and reputation of the agency by reading the customer reviews and ratings, case studies, and organisations they are associated with.
Also, make sure the agency has a proven track record in your line of business.
A reputed and efficient SEO agency will greatly help you. But there are lots of frauds out there. They’ll fleece you if you aren’t careful.
SERP Ranking Time
The next consideration in choosing the right search engine optimisation packages for your site is how long the SEO campaign will take to give results.
Remember here, that if an agency promises unbelievably quick results, this is a danger signal. It may indicate a fraud in the offing.
On the other hand, an unreasonably lengthy SERP ranking time is also not acceptable. Find an agency that offers a reasonable ranking time.
Pricing of SEO Packages
Pricing of search engine optimisation packages varies greatly from agency to agency.
Factors like the scope of the project, the required duration of the SEO campaign or expected organic traffic in a specific timeframe also significantly influence SEO pricing.
It is almost impossible to give you an expected price structure that will be the same across the board.
However, mentioning a few reputed agencies and their pricing should give you an idea of what kind of money will be involved in your particular SEO campaign.
So here is a list of the top 5 SEO agencies in the US and the inclusions and pricing of their search engine optimisation packages.
| Name of the Company | SEO Packages Include | Pricing |
| Leelija | Website Analysis.Link Building.Keyword research and development.Local SEO.On-site optimisation.Social Engagement. | Monthly plans start at $500. |
| Higher Visibility | On-page SEO.Technical SEO.Link Building. | Monthly plans start at $1250. |
| WebFX | On-page SEO.Technical SEO.Competitor analysis.Content creation and development. | Monthly plans start at $2500. |
| SmartSites | Local SEO.Blogging.E-commerce SEO.National SEO.Technical SEO audit. | Monthly plans start at $2400. |
| SEO Brand | Keyword research.Competitor analysis.On-page SEO.Link building.Local SEO. | Monthly plans start at $2500. |
Conclusion
To conclude, an effective SEO campaign can enhance your brand’s online visibility through a higher SERP ranking.
This visibility, further, may increase traffic to your site, cut down competition and help your business grow.
With a clear understanding of what search engine optimisation packages, offered by your selected SEO agency, must include, you can choose the best SEO services provider for your unique business needs.
Finally, Leelija is among the top 5 SEO service providers that can be your best choice to give your brand the right SEO ballast.
FAQs.
Q. What are SEO service providers?
A. Companies that provide professional SEO services are called SEO service providers.
Q. What are SEO packages?
A. SEO agencies offer various SEO-related services at different price points. These services are called SEO packages.
Q. How much do SEO agencies charge?
A. It depends on a lot of factors. In the US, the average minimum monthly rate for an SEO campaign is around $500.
Q. How to select the right search engine optimisation packages?
A. A clear understanding of your SEO goal will help you select the right SEO package for your business’s unique needs.
