Top 5 Search Engine Optimisation Packages You Can Use

Selecting the right Search Engine Optimisation packages can be challenging. You need to take a number of factors into consideration. 

Overall, the package must have services that can address your unique pain points.

What services do these packages have? How to select one that is suitable for your business? Let’s find out answers to these questions in this Innocams blog post.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of jacking up the rankings of web pages in search results. 

If your pages are at the top slots on the Search Engine Results Pages (SERPs) people who do online searches for the product or service you sell, will find you easily and maybe do business with you.

This visibility is what all SEO campaigns try to achieve. 

Services in SEO packages

There are many types of SEO campaigns and one size never fits all. Different businesses need different SEO efforts, depending on their sizes, demographies, target audience and business objectives. 

I’ll now take key services in Search Engine Optimisation packages and discuss them so you can understand what service does what and what services you need. 

On-Page SEO

On-page SEO refers to a set of services an SEO agency offers you to optimise elements within your pages so they can rank higher on SERPs.

Key services in on-page SEO are–

Keyword Research

In keyword research, an SEO executive uses a tool and finds out words, terms or sentences people use while searching for the product or service you sell. These keywords, specifically related to your niche, are called target keywords.

Content Creation

Search engines have a one-track mind: they just want to return results that are most valuable and relevant to target keywords.

So the SEO executive will judiciously use the keywords he researched out in outstanding content that will add to the users knowledge. 

A man searches for a product you sell, he uses a keyword that you’ve researched out and used in your page’s content, Google evaluates your content and finds out that it absolutely matches what the user is looking for–presto! your page is at the first slot on the first SERP. 

The user sees the listing, clicks on it, visits your page, likes what he sees, brings out his mobile and gives you the million dollar call. 

Get the photo? 

This content creation using target keywords is one of the most crucial services Search Engine Optimisation packages include.

Internal Link Building

This is the process of internally linking the pages on your website. The rule of thumb here is there should be at least one internal link pointing to every page on your site. These internal links help search engines understand how your pages relate to one another. 

Image Optimisation

Images are a key content component and the SEO executive optimises them for search results. Image optimisation is a crucial service in Search Engine Optimisation packages.

The Title Tag

A title tag is an HTML element that is seen as a clickable title on SERPs. These tags help search engines understand what your page is about. Users click on this title to visit your page, increasing the click-through-rate to your pages.

The Meta-Description

A meta-description is a short description of the content on a page. It appears below the title tag. It is the job of the SEO executive to write compelling meta-descriptions so they attract users and persuade them to visit your pages.

Off-Page SEO

Off-page SEO is a set of actions that the optimiser takes outside your site to make your pages rank higher on SERPs. Off-page SEO is also known as off-site SEO or link building.

Off-page SEO primarily focuses on getting backlinks from authority sites. Backlinks are an important ranking metric and your SEO executive will take the following actions to get them for you–

• Working closely with the content team, he will ensure the content on your page is relevant and valuable to your target audience. Only outstanding content can force an authority in your niche to link his pages to yours.
• He will write great content for other sites and put a link to your site in either the content or in the author bio. 
• He will analyse sources of backlinks your competitors are getting and reach out to the sources and request them to give your site backlinks too as it contains valuable and relevant content. 
• Share your content on social media platforms for brand building and driving traffic to your site. 
• Identify broken links on other sites and replace them with links to your pages.
• Create evergreen content, like guides, that usually last long and get several backlinks. 

Technical SEO

Technical SEO is the process of optimising your page’s technical aspects for search engines. Effective implementation of technical SEO helps search engines understand your pages and index them properly. It also increases your site’s UX. 

Don’t touch an SEO agency with even a 20-foot long pole if it doesn’t offer this crucial service in its Search Engine Optimisation packages.

Technical SEO focuses on the following key areas:

1. Optimising the structure of a website for search engines. This optimisation helps search engines to understand, crawl and index your pages better, leading to higher SERP ranking.

2. Making your site compatible with mobile devices. This mobile friendliness is a serious ranking metric for search engines these days.

3. Using structured data (schema markup) so search engines can understand what your content is about. 

4. Ensuring your site loads fast. Search engines don’t like sites that take too much time to load.

5. Using sitemaps so search engines can find and index your pages easily.

6. Making sure your site uses Hypertext Transfer Protocol Secure (HTTPS). Search engines love sites that use HTTPS as it protects data while in transit, leading to enhanced security.

7. Fixing broken links to ensure the UX is not jolted and robots can easily crawl your pages.

8. Ensuring your site doesn’t contain duplicate content. Search engines get furious when they find a site that contains duplicate content. 

Top 5 Search Engine Optimisation Packages

Now I’ll tell you about the top 5 Search Engine Optimisation packages offered by 5  ace SEO services providers. 

All these 5 agencies have great reputation for their integrity, efficiency and responsiveness. I’ll focus mainly on what services their packages contain and if possible, the price points.

Let’s go.

Top SEO Package 1: WebFX

WebFX is easily one of the top-ranking SEO services providers. Here are the basic facts about the company:

WebFX Factsheet

Name	WebFx, Inc.
Year founded	1996.
Founder	Bill Craig.
Brick and mortar (HQ)	1705 N Front StHarrisburg, PA 17102.
Website	https://www.webfx.com/
Email	Not available.
Phone	1.888.449.3239 (toll free).
Industry	Digital Marketing Services

WebFX: SEO Package

WebFX is a digital marketing agency. Its activities largely comprise providing its clients with SEO services. With years of experience and a pool of award-winning SEO experts, this company provides a comprehensive SEO package that includes–

• On-page, off-page and technical SEO.
• Content creation and optimisation.
• ROI tracking.
• SEO consultation and AI-backed SEO ideas.

WebFX: Portfolio

1. Has driven over 10 billion USD in sales for its clients so far.
2. Has generated over 24 million leads for its clients.
3. over 1,312,500 page 1 SERP rankings on Google for its clients.
4. Serves over 200 different industries.
5. Clients include industry leaders like Hilton, Fujifilm, Wrangler, Verizon etc.
6. Won numerous awards including 2024 Marketing Agency of the Year by Clutch.
7. The company website is chock full with outstanding case studies and customer and third-party reviews–most of them positive.

WebFX: Pricing

WebFX digital marketing pricing starts at $3000/month.

Top SEO Package 2: Semrush

Semrush has been providing its clients with outstanding Search Engine Optimisation packages since 2008. It is one of America’s most trusted and efficient digital marketing companies. With several awards and hundreds of happy clients Semrush really stands out among the crowd.

Semrush Factsheet

Name	Semrush
Year founded	2008.
Founders	Oleg Shchegolev and Dmitry Melnikov.
Brick and mortar	USA, 800 Boylston Street, Suite 2475, Boston, MA 02199.
Website	https://www.semrush.com/
Email	Not available.
Phone	Not available.
Industry	Digital Marketing Services.

Semrush: SEO Package

There is nothing in SEO that Semrush doesn’t do. And it does them very well. Its SEO package is one of the best in class. Here are some key SEO services that its outstanding package includes:

• On-page SEO.
• Off-page SEO.
• Technical SEO.
• Content marketing.
• Local SEO.
• National SEO.
• International SEO.
• PPC.

Semrush: Portfolio

Semrush has an enviable portfolio. This multi-award winning digital marketing company has the following achievements in its portfolio:

1. 10 million users have tried Semrush as of March 28, 2025.
2. Its keyword tool has a whopping 26.5 billion entries. Semrush claims it is the largest keyword database.
3. Its clientele includes industry leaders like Samsung, Vodafone, Quora and Amazon.
4. It has won 21 international awards as best SEO software suite.

Semrush: Pricing

Semrush SEO package pricing starts at $139.95/month.

Top SEO Package 3: Ignite Visibility

Ignite Visibility is another trusted and efficient digital marketing company that provides its clients with commendable Search Engine Optimisation packages. It also offers PPC and email marketing services. 

Ignite Visibility Factsheet

Name	Ignite Visibility.
Year founded	2013.
Founders	John Lincoln and Krish Coughran.
Brick and mortar	4370 La Jolla Village Drive, Suite 320San Diego, California 92122.
Website	https://ignitevisibility.com/
Email	Not available.
Phone	619.752.1955.
Industry	Digital Marketing Services.

Ignite Visibility: SEO Package

Ignite Visibility says it is a company that always puts its customers first. Its team of 200 professionals are completely geared to provide its clients the best-in-class SEO services. It’s award-winning SEO package includes:

• On-page SEO.
• Off-page SEO.
• Technical SEO.
• Local SEO.
• Digital PR and link building.
• Multimedia SEO.

Ignite Visibility: Portfolio

Ignite Visibility’s portfolio will impress even its enemies. Here is what the company has achieved so far–

1. It has a string of awards under its belt including recognition from Clutch and  Inc.
2. Its website is packed with brilliant case studies and positive customer reviews.
3. It has helped a client increase organic users by over 122%.
4. Clutch recognised it as the No 1 SEO company in the USA.

Ignite Visibility: Pricing

Not available.

Top SEO Package 4: Funnel Boost Media

Funnel Boost Media is an award-winning digital marketing agency and it specialises in SEO. It has one of the best Search Engine Optimisation Packages. Here are the basic facts about the company:

Funnel Boost Media Factsheet

Name	Funnel Boost Media.
Year founded	2011.
Founder	Not available.
Brick and mortar (HQ)	3201 Cherry Ridge Suite 200San Antonio, TX 78230.
Website	https://www.funnelboostmedia.net/
Email	Not available.
Phone	(210) 503-7982
Industry	Digital marketing, web design.

Funnel Boost Media: SEO Package

This company has a strong SEO background. It provides web designing and PPC services too, but its SEO package is what has given it almost 100% positive reviews. Its customisable SEO package includes–

• On-page SEO.
• Off-page SEO.
• Technical SEO.
• Local SEO.
• National SEO.
• Lead generation.

Funnel Boost Media: Portfolio

1. Funnel Boost Media got recognition from IT giants and top media houses like Google, Bing and Forbes. 
2. It serves different industries like finance, law, healthcare, real estate etc.
3. Its website is packed with impressive case studies and customer reviews, almost 100% of them are positive.
4. It enjoys over 72,800 annual marketing hours.
5. Customers and third-party reviews almost unanimously said that working with this agency was an amazing experience.

Funnel Boost Media: Pricing

Funnel Boost Media SEO pricing starts at $99/hour, according to Clutch.

Top SEO Package 5: HigherVisibility

The USP of HigherVisibility is its Search Engine Optimisation packages that offer tailored services to address the unique pain points of its clients from diverse industries. Here are the basic facts about this company:

HigherVisibility Factsheet

Name	HigherVisibility.
Year founded	2009.
Founder	Not available.
Brick and mortar (HQ)	6070 Poplar Avenue, Suite 760Memphis, TN 38119.
Website	https://www.highervisibility.com/
Email	info@highervisibility.com
Phone	888.212.4458.
Industry	Digital marketing services

HigherVisibility: SEO Package

HigherVisibility is reputed for jacking up the SERP rankings of its clients fast. It has a team of professionals who, according to the agency’s customers, know their job very well and get to work without any delay. The company doesn’t disclose its pricing, but it has been said that it provides a cost-effective SEO package.

Here are what the agency’s SEO package includes:

• On-page SEO.
• Off-page SEO.
• Technical SEO.
• Local SEO.
• E-commerce SEO.

HigherVisibility: Portfolio

1. HigherVisibility’s website is full of customer and third-party reviews, most of them positive. 
2. The company has several remarkable case studies to show for its efficiency.
3. It helped its client Caliber Collision register 141.51% increase in conversions in just 12 months.
4. HigherVisibility received many awards, including US Search Award, Search Engine Land Award and US Agency Award.

HigherVisibility: Pricing

Not available. The company says it depends on the clients’ needs.

Conclusion

Search Engine Optimisation packages are important because their services help businesses rank higher in SERPs. These packages must accommodate services that can be customised to hook up with a client’s unique needs.

The must-have services in an SEO package are mainly on-page SEO, off-page SEO and technical SEO.

There are many top-class SEO agencies. The 5 discussed in this blog post are the tops. Anyone of them can easily address your unique pain points.

Frequently Asked Questions