Searchengineland.com: Is It the Best Search Marketing Umbrella?

Searchengineland.com is the website of Search Engine Land, a company dedicated to providing up-to-date news and views of search marketing. 

Founded in 2006 and now owned by Semrush, a leading digital marketing company, Search Engine Land has established itself as an ace resource for search marketers.

Let’s find out in this Innocams blog post whether it fits your search marketing bill or not.

Searchengineland.com: The Design

The design of this website is eye-catching and utilitarian. Links to the latest news and analytical stories start right under the company masthead. 

At first sight, no one will have any doubt what it is all about. All highlighted stories on the homepage have both image and text links and a blurb. The blurb will help you decide which stories to go for. 

There are ads and calls-to-action on the homepage, but set on the right side of the page, they are not intrusive. 

There is a three-dot dropdown menu at the upper right of the homepage along with a link to the newsletter subscription page. The dropdown menu provides links to the major sections on this site.

Links to topics, events, Semrush offers, about and Search Engine Land’s social media accounts have been given at the bottom of the homepage. 

The colour scheme and fonts are also easy on the eyes.

Searchengineland.com: The Navigability

The navigation of Searchengineland.com is very user-friendly and conducive to a great UX. You can access any page on this site from the homepage with just one click. 

The dropdown menu at the top of the page, the use of breadcrumbs and placement of crucial links at the strategically effective places provide this site with superb navigability. 

To make matters even easier for the users, there are link buttons to visit the sections on the site at the top of the homepage.  

Searchengineland.com: Search Bot

This site has an AI-powered search bot sitting on the homepage to answer various questions from the users. 

This feature is unique on a news portal but not surprising. The AI is now making an ear-shattering buzz and it is quite logical that a news portal that deals with search marketing wil have an AI search bot. 

This search bot takes the user experience of this site to a great height. A nice job. 

My only complaint is, the bot is a little slow in producing answers. But I’m sure it will improve in the coming days. 

Searchengineland.com: Section Analysis

Searchengineland.com divides its content into seven major sections, which you can access easily from the three-dot dropdown menu on the homepage.

The sections are SEO, PPC, Platforms, Guides, Tools, Resources and SMX. 

Let’s see what these sections contain.

Searchengineland.com: SEO Section

Search Engine Land deals with news and updates of search marketing and SEO is probably the most important aspect of search marketing. 

This website does more than justice to this crucial search marketing component. The SEO section is divided into 10 subsections, each dealing with a specific aspect of SEO. 

All SEO-related topics, news and views have been pleasantly curated in the SEO section. 

Starting with an introductory guide to SEO, this section goes deeper into the world of optimisation and provides in-depth analytical guides and latest news of crucial SEO components like ecommerce SEO, enterprise SEO and link building.

Searchengineland.com: PPC Section

Pay-per-Click is an important search marketing strategy that helps businesses get great visibility in relevant paid search results. 

Search Engine Land has a comprehensive resource in its PPC section. Like SEO, this section is also divided into some subsections that provide data-driven insights, updated news and views and guides to various aspects of PPC.

Searchengineland.com: Platforms Section

In the platform sections, Searchengineland.com provides extensive coverage of major digital platforms. The platforms it covers include Google, Amazon, Apple, DuckDuckGo, Meta, Microsoft, OpenAI, Pinterest, Reddit, Shopify, Snapchat, TikTok,  Twitter, WordPress, YouTube etc.

The insightful stories in this section provides trending news, latest development, analytical features and thought-provoking opinions and guides.

The coverage is outstanding. 

Searchengineland.com: Other Sections

The other sections like Guides, Tools and Resources also provide comprehensive coverage of latest trends, some highly useful free tools (like keyword generator) and guides, news and feature stories. 

The Tools section demands a special mention. This section will be invaluable to search marketers as they can do some crucial work like SERP checking, backlink checking etc free of cost utilising these useful tools. 

Searchengineland.com: Content Analysis

Now we will see what kind of content you should expect from Searchengineland.com.

Content Distribution

First off, this site has no dearth of content. It is packed with highly readable stories on a variety of topics, all related to search marketing. 

This site is very focused. No irrelevant content on it. It is a professionally-run website of a search marketing thought leader. 

One of the most striking features of this site is the even distribution of its content among its sections. The site management has given almost equal content weightage to all the sections. 

SEO and PPC get a slightly greater weightage, but that is very understandable. They are the two greatest aspects of search marketing and need a more pronounced emphasis.

This even distribution of content provides the site with a ring of authority and a balance which are hallmarks of a great website.

Content Structure

Tte content on this site is a mixture of long and short form content, created according to necessity. The content on this site, news, opinions, guides–everything is written by people who know their job. 

All content starts with a title and a blurb. The body of the content is divided into subheadings and bulleted lists for better reading ease. 

For the sake of UX, lengthy paragraphs and complicated sentence structures have been avoided and rightly so. 

For further reading and additional information, links to relevant stories are given along with complementary images with every story on Searchengineland.com.

Content Quality

To discuss the content quality on this site, I’ll take up one content and dissect it for you. There is a highlighted story on Google’s yearly searches.  Let’s take it up.

The Language and Style

This, like most stories on this site, is a byline story with dateline and reading time mentioned. This story is written by Danny Goodwin, who is editorial director of Search Engine Land.

Mr Goodwin adopted an easy but formal writing style. He kept the diction simple as far as practicable. He used a straightforward narrative writing style, shorn of any rhetorical mumbo jumbo. 

Due to this approach, this story scored 79 on Flesch Reading Ease, that means this story is highly readable, even for a 7th grade student. 

The Focus

The story is sharply focused on the topic it deals with. No deviation from the topic. This story, though short-form, contains all essential information needed to make it useful for its target audience. 

Authentication

You need to mention the source of your story. Though many writers, especially whose work is posted on the Internet, don’t conform to this basic journalistic rule, mentioning your sources is essential for a news story, which this story is.

The writer quoted Google and authenticated his story nicely. Good journalistic work.

Almost all stories on this site are like this one–readable, informative, engaging and authentic. 

Keyword Density

This story is dense with keywords, which is not a good sign. Its major keywords are ‘Google’, ‘searches’ and ‘trillion’. Their density percentages are 8%, 6% and 5% respectively. It means each of them has been used in this story 8, 6 and 5 times every 100 words. 

A good keyword density involves using a keyword once (twice max) in every 100 words.

So it may be construed by search engines as keyword stuffing. It is true that keyword density cannot be maintained as per rules all the time, still using a keyword 8 times every 100 words is overkill. 

Searchengineland.com: SEO Analysis

Searchengineland.com deals with search marketing and SEO among other things. So, we will now do a quick SEO analysis of this website to know how technically perfect this site itself is. 

SEO score	77%
Meta information	80%
Page quality	79%
Page Structure	60%
Link structure	32%
Server	91%
Other factors	100%
Response time	0.39 second

The SEO analysis revealed that barring some minor issues, this site is well optimised and possesses a good SEO health.

The strength and weakness of its SEO health are listed below:

• The page title should be shorter.
• Meta-description length is perfect.
• The site has flawless crawlability.
• It has a valid canonical link specification.
• It has correct charset encoding (UTF-8).
• Words from the H1 heading are not used in the page content. This issue should be addressed.
• Images have no alt attributes. This issue should be addressed.
• The social network coverage of the site is good but should be better.
• The link structure is okay, but should be better.

Conclusion

Searchengineland.com is disseminating the latest trends, news and views of search marketing movements and helping thousands of search marketers do their jobs more efficiently.

From this review of this site we’ve seen this site has outstanding design, remarkable navigability, enviable user experience and highly readable content. 

Packed with insightful articles, helpful guides and thought-provoking analysis, it can easily be one of the best search marketing umbrellas for you.

Go ahead, pay it a visit.

Frequently Asked Questions