What is an SEO Agency Rapid URL Indexer? A Complete Guide

An SEO agency rapid URL indexer refers to getting your URLs quickly indexed by Google for their faster appearance in search results by utilising an SEO agency. 

There are certain tools efficient optimisers use for this quick indexing of URLs. These tools are called rapid URL indexers.

In this Innocams blog post, I’ll discuss how an SEO agency can speed up the process of fast indexing and visibility of your URLs utilising this useful digital marketing tool.

What is indexing?

Simply put, when you add a new page or update an existing one, crawlers find the page, evaluate it and organise and store it in their databases to show them in relevant search results. This organising and storing process is called indexing.

Here is a more detailed breakdown:

• Google uses special software called Googlebot to discover new or updated pages. The spider then visits the page following links and evaluates it.
• Google then renders the page and understands the content.
• The search engine then organises and stores the content in its huge database.
• Suppose you do a search for the keyword ‘SEO‘. Google will immediately search its index and produce pages whose content align best with the search intent of this particular keyword.  

Importance of Rapid Indexing

An SEO agency rapid URL indexer service may help your pages get indexed quickly.

There is a misconception that quicker indexing means higher SERP rankings. This is not true. Quick indexing can help your pages get ‘search ready’ faster but it cannot ensure higher SERP positions.

That said, rapid indexing has some important benefits. Here are the key benefits:

Quick Visibility in SERPs

Suppose someone searches for the keyword ‘SEO’ and your pages have outstanding content that is highly relevant to this keyword. But they are not indexed. So how can Google show your pages in the SERPs against this query? 

But if your pages are already indexed, Google will show them in SERPs quickly. And if your content is relevant and valuable to the searcher, it may occupy a high position in the search results. 

A Competitive Advantage

Look, if you don’t do anything, Google will eventually find and index your pages, but it may take days, weeks, or even months. 

In the meantime, Google will  show the indexed pages of your competitors. By the time your pages will show up in search results, your competitors will have swallowed up several of your potential customers. 

That is why people go for an SEO agency rapid URL indexer service. Rapid indexing means a quicker visibility in the searchlight. 

Increased Organic Traffic

The searchlight has picked you up, your potential customers see you, get interested and visit your site. The faster you are picked up by the searchlight, the more customers you will get. A seven-day delay in SERP visibility may mean loss of hundreds of potential customers. 

Better SEO strategies

But even if your pages are rapidly indexed, searchlight may not pick them up. This will give you an opportunity to analyse the performance of your pages and quickly plug the SEO loopholes and give your pages a fresh start without much delay. 

So quick indexing is not only important for quick visibility, it also gives you an opportunity to identify problems and fix them quickly. 

What is a Rapid URL Indexer?

A rapid URL indexer is a tool or service that helps web pages get indexed fast. They have the following two key activities:

2. Some rapid URL indexers use a ping service to alert search engines about a new or updated content. This pinging helps search engines crawl and index that content quickly. 

SEO agency Rapid URL Indexer

But the trending keyword is an SEO agency rapid URL indexer, not only rapid URL indexer. Why aren’t people just using these indexers? Why are they tagging an SEO agency to a rapid URL indexer?

The problem is, only notifying search engines quickly about the new pages will not solve slow indexing problems. There are many other factors that influence rapid indexing of pages by search engines.

A professional and efficient SEO agency is wide awake to those factors and can launch a comprehensive campaign that can answer all the indexing questions. We will now discuss these other factors that may cause slow indexing.

Website Technical Issues

The structural issues in a website may prevent search engines from crawling  a page properly. The key technical issues that can result in poor crawlability and indexability of a page are listed below. 

• Crawlers find a page through links. Broken internal or external links may make it difficult for spiders to find new or updated pages.
• Incorrect robots.txt may prevent search engines from crawling a page or parts of your site.
• Google prioritises fast loading pages. If your pages take too much time to load, Google may not crawl and index them at all.
• Incorrect or missing sitemaps may also cause slow indexing. Search engines understand the structure of your site through sitemaps. 
• Unimportant or low-grade pages on big complex websites may use up the valuable crawl budget and their important pages may have to wait at the end of a long queue.
• Google also prioritises mobile-friendly websites. If your site is not compatible with mobile devices, Google may be discouraged to crawl and index it.  

Content Quality Issue

The quality of content greatly influences the crawlability and indexability of web pages. The key issues here are:

1. If your content is thin or not relevant to the search queries, search engines may not take it seriously. Google, especially, is very strict about the quality of content.
2. Duplicate content search engines hate. Google penalises sites with duplicate content, let alone quickly indexing them. 
3. A lack of internal linking may also hamper the crawling and indexing process. The rule is every page should have at least one internal link pointing to it.

Other Indexing Issues 

• If your site violates Google’s guidelines, your pages may not get crawled or indexed. Chances are Google will deindex your site. 
• If yours is a new website, it may take some time before search engines discover, crawl and index its content.
• Backlinks are a strong ranking signal for search engines. If your site doesn’t have adequate backlinks or low-quality backlinks, it may slow down the indexing process.

How an SEO Agency Can Help

An SEO agency will launch a comprehensive SEO campaign for your site, which usually includes rapid crawling and indexing services. 

By doing an SEO audit, the agency will first identify issues, technical and non-technical, that are preventing search engines crawl and index your pages quickly.

Then it will implement proper strategies to get rid of those issues. Utilising a rapid URL indexer may be a part of the overall strategy.

You must realise, rapid URL indexing, using a tool or an SEO service, should be a part of the bigger SEO campaign, not a standalone service. Making it a part of the big picture, an SEO agency rapid URL indexer services can definitely help you shine in SERPs fast. 

Almost all reputed SEO agencies provide their customers with this rapid crawling and indexing service as part of the SEO packages. So you will find no problem finding an efficient one. 

Conclusion

An SEO agency rapid URL indexer service, as a part of the all-encompassing SEO campaign, has the potential to help search engines find, crawl and index your new or updated pages rapidly. 

There are certain tools that help website owners alert search engines about new pages, but they are not enough. There are factors that may not let search engines index your pages fast. 

An efficient SEO agency, and there is no paucity of them, will remove all the issues that prevent rapid indexing and increase the possibility of your pages getting visible in search results quickly.

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