Website design and SEO services are two closely related technical aspects of a site. They aim to increase a site’s visual appeal and chances of getting a high SERP rank.
In this Innocams article, I will explain how their combined force can help websites provide great user experience and get higher SERP rankings.
Let’s dive in.
What is Website Design?
Website design is the process of increasing a site’s visual appeal and functionality.
Visual aspects include the use of colour, fonts, graphics etc and functionality includes the proper use of coding languages.
Businesses utilise website design to attract, retain and convert visitors by giving them a great user experience.
Agencies that provide businesses with this service are called website designers.
What Are SEO Services
Search Engine Optimisation (SEO) is the process of helping websites rank higher in relevant search results.
This is a complicated process that calls for a high level of industry experience and technical expertise.
Agencies that provide these SEO services to businesses are called SEO service providers.
The Relationship Between the Two
When you launch a website, you’ve two considerations: to please the visitors and to please the search engines.
Both are important considerations. Unless your site is user-friendly, visitors will not like it and unless it is not search engine friendly, visitors will not come to it at all.
You’ve two options. You can hire two separate companies to solve your site’s design and SEO, or you can hire a single agency that will do both for you.
Several reputed companies provide both website design and SEO services.
We’ll now discuss the benefits of hiring such a company instead of two separate organisations to make our websites stand out, both in search results and user-friendliness.
Why Website Design and SEO Services Agencies?
I want to make a point very clear here. Both website designing and SEO require outstanding technical expertise, overwhelming industry experience and tremendous professional integrity.
These are no jobs for the rookie or DIY enthusiasts.
I’ll give you statistical insight into the importance of these two aspects of a website.
Future of Website Design Services
A recent study indicated that due to the global trend of businesses migrating to online platforms, the website design market potential is going to reach $100570.99 in 2031 as against $56815.2 million in 2024.
Future of SEO Services
Another study concluded that the SEO services market is going to have a potential of $157.41 billion in 2032 as against $68.27 billion in 2022.
Benefits of Outsourcing These Services
As I’ve said, there are several reputed agencies providing businesses with a one-stop solution to their website design and SEO services needs.
The question is, do you need them? The answer is a resounding yes. First of all, paying two separate companies for these services is a costlier proposition than hiring one that will give you both.
Besides, there are other incentives for outsourcing your SEO and design needs. Here are some of them.
Saves Serious Time
You mustn’t forget that online presence is just one aspect of your business. There are other equally, even more important aspects of it to consider.
Hiring an efficient agency to take care of your website design and SEO requirements will save you a lot of time that you can invest in other business activities.
Saves Serious Money
If you hire a reputed organisation that provides a complete package of website design and SEO services, you’ll have to pay it handsomely.
However, in the long run, you’ll find this investment is wise and cheaper than hiring two separate companies for these jobs.
Improved SERP Ranking
By optimising your pages for search engines and designing them well, such an agency may dramatically bump your SERP ranking.
A higher SERP rank will automatically increase visitors looking for the product or service that you offer. Such visitors are likely to turn into your loyal customers.
Enhanced Brand Awareness
A well-designed and optimised website has consistent visual aspects like colour, typography etc. This consistency coupled with SEO will improve ranking, increase traffic and help visitors remember your brand value.
Thus, an efficient website design and SEO services provider can significantly spread your brand’s awareness among the masses.
Better User Experience
Professional website designers make navigation easy for visitors. A website that is easy to use and contains high-value information naturally increases user experience.
An easy navigation will make users happy and help you build a stronger relationship with them.
More Organic Traffic
Organic traffic is people who come to your site from unpaid sources like a search engine. Effective SEO implementation will improve your SERP ranking and increase organic traffic to your site.
An Enhanced Credibility
Usually credible and authority brands get the first few slots on the SERPs.
If your agency can provide efficient website design and SEO services, your pages will register a higher SERP ranking, which will increase your brand’s authority and credibility.
How to Choose the Right Design and SEO Agency?
Selecting an agency that will design and optimise your site is a serious business. The right agency will be immensely beneficial, but the wrong one will harm your brand.
Read this section carefully as it contains instructions to select the right agency for website design and SEO services.
Services It Should Offer
A good website design and SEO service provider usually offers the following services.
- Customised responsive website design.
- SEO and Design audit (if you are redesigning your site).
- Site speed optimisation.
- Google Business Profile setup.
- Graphic and logo designing.
- On-page and off-page SEO.
- Technical SEO.
- Link building.
- Sitemap setup.
- DNS changes.
- Google and other SERP verification.
Qualities It Should Have
Apart from providing you with the abovementioned services, your selected SEO web designer should also have the following traits.
Dedicated Teams of Experts
SEO-friendly web designing is a highly specialised subject that calls for deep expertise. This is no job for amateurs.
Your selected SEO and web design service provider must have teams of experts who are experienced in web designing and SEO implementation.
Robust Market Reputation
Try and find out what kind of reputation the agency enjoys. An efficient and experienced agency will definitely have a reputation for delivering what it promises.
Read the customer reviews and case studies. If possible, talk with others who’ve worked with it before you.
No Unrealistic Promises
SEO takes some time to bear fruit. If the agency makes any unrealistic promises like certain SERP ranking or fast results, beware. Such smooth talkers usually don’t walk the talk.
No Pressing to Work Fast
If the agency seems to be too much in a hurry to close the deal and presses you to work fast, be wary of it.
No reputed and efficient web design and SEO services company presses their customers.
Clear and Regular Communication
You are spending lots of hard-earned money to design and optimise your site. You have a right to know what your agency is doing.
Make sure your agency always keeps you in the loop through clear and regular communication. Any reluctance to take you into confidence should be treated as a danger signal.
Experience in Your Industry
Your selected agency also must have experience in working for your industry. This is a technical job and experience in your industry is needed to provide you with satisfactory work.
Understanding Your Goal
First, clarify what you want for yourself and then clarify it to the agency representative. Before anything, your chosen agency must understand what exactly you want.
Consider Your Finances
First of all, budget your spending on web design and SEO services. Then, make sure your selected agency has a price structure that aligns well with your budget.
Web designing and SEO both take some time to yield results. Your financial strength must be sufficient to continue with the processes.
How to Know the Results
Web design and SEO services both yield measurable results. If your chosen agency is working well, your website will have the design and SERP ranking that you expect.
If you can’t see any of these, even after a couple of months, maybe it’s time to have a serious talk with the agency.
How Much Does It Cost?
Web designing and SEO costs vary depending on the size, quality and duration of the project. It is very difficult to predict an expenditure without knowing what you want.
A complex and completely custom corporate website design may set you back by up to $10,000 and SEO may cost an additional $3000 a month.
Conclusion
An efficient agency specialising in website design and SEO services may improve your site’s visual and functional appeal and SERP ranking.
As a result, you can expect a significant increase in traffic, leads and sales.
By selecting such an agency carefully you may rule out any future dissatisfaction.
FAQs.
Q. What is website design?
A. The process of developing a visually appealing and responsive website is called website designing.
Q. What is SEO?
A. SEO is the process of optimising websites for improved SERP ranking.
Q. Can an agency do both?
A. Yes. Most reputed website design companies also provide their clients with SEO services.
Q. Do I need SEO?
A. Yes, you do. SEO is beneficial for all businesses.
