Every business, regardless of its size or location, will benefit from the Search Engine Optimisation (SEO) campaign.
However, small businesses require special SEO strategies to make the campaigns effective.
In this Innocams article, I’ll discuss those special strategies and a few of the best SEO companies for small business.
Let’s go.
What is SEO?
SEO, as you may know, is a technical process that helps websites rank higher in search results, resulting in greater visibility and more traffic to those sites.
For every query, search engines return thousands of pages containing relevant information. These are called Search Engine Results Pages (SERPs).
People usually concentrate on the first few results on the first page of the total SERPs for each query. You can easily understand what kind of competition is there to grab those top SERP slots.
SEO can help your website get one of the top SERP slots so that people looking for what you can offer concentrate on your site and may even do business with you.
Get the photo? Okay, let’s proceed further.
SEO for Small Businesses
SEO for small businesses involves optimising small business websites for higher search engine ranking with a special emphasis on location-specific optimisation.
To do this, you need to incorporate some special strategies so that your SEO campaign drives your local people, who need the product or service you offer, to your company website.
One of the key strategies the best SEO companies for small business, like Leelija Web Solutions, often adopt is local SEO. I’ll elaborate on this later in this article.
But you must remember, local SEO is not the only factor that influences the result of the SEO campaign.
Benefits of Small Business SEO
Small Business SEO yields several benefits for small to medium business websites. I’ve discussed a few key ones below.
Increased SERP Visibility
If you’re the owner of a small business chances are you neither have the resources nor network or manpower to sell your product or service globally.
Your best strategy should be concentrating on your locality and mobilising local people for business growth.
The upshot is if your local people need a product or service and Google it, your company website should be at the top of the first SERP for that particular query.
Here one of the most efficient and best SEO companies for small business may come to your rescue.
By helping your site rank higher in search results, it can significantly increase your brand’s online visibility.
Increased Organic Traffic
People who come to you via unpaid sources, like a search engine, are called organic traffic.
As your site will be up and doing at a top SERP rank, people who are looking for a product or service that you offer, will take notice and visit your website.
Enhanced Business Growth
This increased organic traffic will drive your local people to your site and they may turn into your customers later on. Thus small business SEO may help your business grow over time.
Increased Brand Awareness
With higher visibility, more and more people will notice your site and will be aware of your business. This will further result in a growing awareness of your product or service among your local people and potential customers.
A Competitive Edge
There’s too much competition in this digital world of business. If you didn’t know, too much competition is bad for business.
By ranking higher in search results through effective small business SEO strategies, you’ll get an almost objectionable advantage over your competitors.
A Cost-Effective Proposition
Compared to paid advertisements, marketing what you offer through top SERP ranking is a much more cost-effective marketing strategy.
Sure, you’ll have to pay some serious money initially, but when you secure a higher SERP ranking, the cost will dramatically decrease over time.
Key SEO Strategies for Small Business
But how do those best SEO companies for small business do it, you might ask. I’ll answer this question in this section of the article.
Review the Site Quality
The first thing a top-class SEO agency for small business, like Leelija, does is check the existing content and structure of your website.
This allows it to plug the loopholes in your site and improve the overall quality of your site’s structure and content.
Utilise Local SEO
Local SEO strategies help small businesses rank higher in local searches. This is a crucial SEO strategy for local businesses as people prefer to deal with local companies who can address their needs fast.
By applying a few special SEO strategies like local keyword research, local link building and optimisation, on-page SEO, an efficient SEO company can help websites of small businesses rank higher in the search results.
Do Keyword Research
Through thorough keyword research, an efficient SEO agency for small businesses will identify target keywords to increase your site’s relevance to local customers.
Using these keywords strategically in your site’s content and structure, the agency will help your site secure higher SERP ranking.
This higher ranking will help your business get noticed by local people who need the product or service you offer and are likely to become your customers.
Create and Develop Content
This is arguably the most important SEO strategy for small business websites. The best SEO companies for small business will always develop and create optimised content for your website.
Relevant and high-quality content is a key ranking metric for search engines. Using targeted keywords properly, an efficient SEO agency will help your site rank higher in local search results and attract possible customers to you.
Analyse Your Competitors
The agency will also conduct a thorough competitor analysis to find out the strengths of your competitors’ SEO strategies and use the insight to ascertain the best strategies for you.
Build Links for Your Site
Links, especially backlinks are another key ranking metric for search engines. The more people link their content to yours, the higher will be the possibility of your ranking high on the SERPs.
The best SEO companies for small business like Leelija, will build a strong link profile for your business website, thus helping you secure the top SERP slots.
Utilise Technical SEO
Technical SEO is the process of optimising the technical aspects of your website for search engine ranking.
A crucial part of on-page SEO, an effective technical SEO strategy can help small business websites rank higher in search results.
Utilise Google Business Profile
Google Business Profile is an essential part of local SEO.
Utilising this you can easily tell the world the location, contact details and other vital information regarding your small business.
How to Select an SEO Agency
There are so many SEO service providers out there that selecting one for your small business may be problematic. Here are some strategies to select the best provider for your small business.
Do Your Homework
Read and learn SEO basics. The more you study this subject, the less the chance that some fraudulent SEO agency will take you for a ride.
Focus on Reputation and Experience
The best SEO companies for small business have one thing in common: they efficiently deliver what they promise.
So find out whether your selected agency has this reputation or not. This is your first job. Read customer reviews, case studies etc to know their efficiency level.
If possible, have a talk with a couple of customers who used SEO before you and ask for referrals.
Also, visit the agency’s website. An efficient SEO agency will have a high-quality and high-speed website packed with valuable content relevant to you.
The agency should also have a proven track record in your line of business.
Scrutinise the Agency’s SEO Package
Make sure the agency offers services that align with your SEO needs. Read the previous chapter of this article carefully once again.
Ensure the agency offers all the essential services listed in that chapter that SEO for small businesses must have.
Check the Pricing
Check the agency’s price structure and make sure it aligns well with your budget. Remember, an effective SEO campaign for a small business takes some time to bear fruit.
Make sure you’ve enough financial strength to give your SEO campaign that time.
Compare a Few Agencies
After initial selection, compare a few top-rated SEO agencies for small businesses. This comparison will help you select the best agency whose services and pricing align with your business needs and budget.
Value Effective Communication
All the best SEO companies for small business keep their clients in the loop and communicate with them regularly to inform them of what is happening.
If an agency seems reluctant to do it, tick it out of your list. No efficient and honest SEO agency will cut its clients out of the picture once the agreement is signed.
Beware of False Promises
If an agency makes promises like a specific SERP ranking or unbelievably quick results be very careful. These kinds of talks are danger signals.
Remember, no one can guarantee any specific ranking in search results and SEO takes a while to yield results.
5 Best SEO companies for small business
Now you know what SEO for small businesses means, how it works and how to select a good agency to address your SEO pain point.
Here is a list of 5 best SEO companies for small business. I prepared this list after extensive research so that it can be a good guide for you.
But always keep your ears and eyes open and do some research yourself. I’m giving you this list for information purposes only.
| Name of The Company | Name of The Company | Services Offered | Headquarters | Contact Info | Pricing |
|---|---|---|---|---|---|
| Leelija Web Solutions | Working out of Kolkata, India, Leelija is one of the best SEO companies. It provides outstanding SEO services to both large and small businesses. | SEO audit, On and Off-page SEO, link building, Backlink insertion, technical SEO, competitor analysis, keyword research, content creation and development. | Kolkata, India | info@leelija.com+91874224523 | Plans start at $500/month. |
| WebFX | A top-notch digital marketing company of the US, WebFx enjoys a 4.8 ranking out of 5 stars. It also offers SEO services for small and large organisations. | Basic SEO, PPC management, social media and content marketing. | Harrisburg, PA | 888-256-9448/717-609-0360 (local) | Plans start at $3000/month. |
| NextLeft | Enjoying a 4.9 rating out of five from 22 reviewers on Clutch, NextLeft offers a comprehensive SEO solution to large and small businesses. | Local SEO, technical SEO, national SEO, content creation and development. | San Diego, CA. | marketing@nextleft.com | Plans start at $1000/month. |
| 180 Marketing | This company specialises in SEO services for small to medium businesses. It has a reputation for delivering professional work on time. | Local SEO, content marketing, technical SEO, link building and keyword research. | Bend, Oregon. | jeff@180marketing.com | Plans start at $1000/month. |
| Thrive Internet Marketing Agency | Another reputed American company that provides small businesses with comprehensive SEO packages. | SEO audit, local SEO, technical SEO. | Arlington, Texas. | 866-908-4748 | Plans start at $1000/month. |
Conclusion
In this competitive digital landscape, effective SEO campaigns have become a survival mantra for small businesses.
By optimising their sites for higher SERP ranking, the best SEO companies for small business can help small websites get more traffic and customers.
I hope this article will help you make informed decisions while selecting an efficient SEO agency for your small business.
FAQs.
Q. What is SEO for small businesses?
A. The special SEO techniques applied to help websites of small businesses rank higher in search results is called SEO for small businesses.
Q. Does SEO work for small businesses?
A. SEO works fine for all businesses, including small ones.
Q. How can I choose an SEO agency for my small business?
A. The best way is to go to a reputed agency with clear business objectives. A little research will help you find the best agency that will provide you with value-for-the-money service.
Q. Do SEO companies cheat small business owners?
A. Frauds are everywhere, including small business sectors. However, several efficient and reputed SEO agencies provide honest and efficient services.
