Can Adwords Avenue Make Your Brand Shine in Paid Search?

Adwords Avenue is a digital marketing agency in the US specialising in Google AdWords. 

On its website, the company claims that it has successfully developed ‘hundreds and thousands’ of result-driven ad campaigns and you should jump on the bandwagon to shine in paid search results.

Let’s investigate this claim in this Innocams blog post.

Adwords Avenue: About the Company

From the company’s website, you can get the following facts about the company: 

• This company is a digital marketing agency that specialises in paid search.
• The company launched its PPC services in early 2015.
• The brick and mortar headquarters of it is at 6200 Stoneridge Mall Rd, Pleasanton, CA 94588, USA.
• The contact number of the company is 877-337-1072.
• Its email address is support@adwordsavenue.com.
• The services this agency provides include paid search, display ads and Google shopping ads campaigns.
• The company claims it serves over 100 happy clients spread over 100 countries in the world.

A Complete Breakdown of Services

The paid search is a complicated game. There are many components in it and you may not need all of them. 

So let me give you a breakdown of services Adwords Avenue provides–what they are, how they are done, their benefits and if possible, their price points–so you can decide whether this agency’s services align with your needs or not.

Adwords Avenue Services: Paid Search

Paid search is also known as Pay-per-Click (PPC). This is an advertising model where businesses publish their ads on Search Engine Results Pages (SERPs) or other platforms. When their ads are clicked, they pay the search engine or the platform.  

How PPC works

Don’t think for a moment that you will contact a search engine, pay it money and your ads will appear in the SERPs. How I wish things were so straightforward in this world, but alas! they are not.

So here is the lowdown on how platforms show your ads in paid searches:

1. You sell a product. You select some search terms your target customers are likely to use while searching for that product.
2. Then you bid for each of those keywords, making it clear how much you are willing to pay for each ad click.
3. Search engines evaluate the quality of the ad (quality and relevance of ad copy. landing page etc.) and assign a quality score.
4. Search engines then multiply the quality score by the maximum bid and rank ads.
5. When a user searches for the keyword you bid for, depending on your ad rank, search engines show your ad in search results.
6. If the user clicks on your ad, you pay the search engine or the platform that displayed your ad.

So you see the process is pretty complicated and an efficient agency can make things easier for you. Unless you are an expert in PPC you can’t do it yourself anyway. This is no job for DIY enthusiasts.

Benefits of PPC 

Adwords Avenue says it can skyrocket your sales through PPC ads. If it can, you will get the following benefits:

• You will get instant results. Unlike SEO, which takes time to bear fruit, PPC provides immediate leads and possibly conversions.
• You can target those users who are most likely to click on your ads and possibly do business with you. 
• PPC performance is completely measurable. You can easily monitor its performance through CTR, conversions and ROI.
• You only pay when your ads are clicked. Thus PPC is a cost-effective ad model.
• You can budget your campaign and keep it under your control.

Cost of PPC

The agency we are discussing doesn’t disclose its pricing. But on an average, companies pay from $100 to $1000 a month for an effective PPC campaign.

Adwords Avenue Services: Display Ads

Display ads use images, videos or animation to engage users and encourage them to respond to calls-to-action like making a purchase, signing up for something etc. They appear on websites, social media platforms and apps. 

How Display Ads Work

A display advertisement’s strength lies in its visual appeal. The greater the visual appeal and relevance of a display ad, the greater is its possibility to be successful. Here is a breakdown of how display ads work.

1. Display ads utilise visually appealing content to hook the users.
2. The advertisers can target potential customers and have options to show their ads to them.
3. By engaging users through images, graphics or animation, display ads try to compel users to respond to a call-to-action.
4. The performance of display ads are measurable. You can track the progress of your campaign easily.
5. You only pay when your ads are clicked.

Benefits of Display Ads

Adwords Avenue says that display ads are a tricky proposition and they know all the tricks to do it right for you. If they can, you may reap the following benefits:

• You can show your ads to people who are most likely to convert.
• You can show your ads on platforms that align with your target audience’s interests, thus making your ads more effective.
• It can create your brand awareness across different platforms.
• You can display your ads on high-traffic sites to generate more leads and possible conversions.

Cost of Display Ads

Again, Adwords Avenue doesn’t disclose its pricing for display ad services. However, on an average businesses pay $3 per thousand impressions.

Adwords Avenue Services: Google Shopping Ad

Google Shopping Ads appear above general search results and contain images, where-to-buy info, price etc of the product you sell. They appear in Google Search and in Google Shopping Tab. They are also known as Product Listing Ads (PLAs).

How PLAs Work

This is another job for experts. Google’s driving principle is to show its users the most relevant and useful content. The display ads it shows also align well with this philosophy. Here is how it works:

1. You upload the details of your product (image, store name, price–the works) on Google Merchant Centre.
2. When a user searches for your product using relevant keywords, Google shows him your ad.
3. But your ad will have to be optimised for display, meaning high-quality relevant content, clever use of target keywords, accurate details on GMC etc.  
4. You pay only when your ads are clicked.

Benefits of Google Shopping Ad

Adwords Avenue says that they are smart, dedicated, expert and creative enough to make your Google Shopping Ads stand out. 

If they can live up to their word, you can register the following benefits:

• PLAs appear at strategically advantageous places in SERPs to maximise their visibility. A Google Shopping Ad in a relevant SERP can take your brand’s visibility to new heights.
• This visibility paves the way for more traffic, leads and conversions for your brand.
• Shopping ads target users who are actively searching for your product or service. That’s why it has the potential to generate qualified leads who are likely to convert.
• Performances of these ads are completely measurable and you can make data-driven decisions to improve your ROI based on performance.

Cost of Google Shopping Ad

Adwords Avenue doesn’t mention any pricing, but on an average businesses spend $0.66 cost per click. But many factors like industry and competition influence this cost.

Can Adwords Avenue Help Your Brand Shine?

This is a tricky question. Going by words, it can, definitely. But you will have to take their word for it. 

So far as the PPC services are concerned, the service packages of this agency can address almost all your PPC pain points.

However, during my research, a number of disturbing questions haunted me about this company. 

Instead of passing any judgement, I’ll share these questions with you so you can be the judge.

Why No Case Studies?

One of the time-tested methods of assessing a digital marketing agency is to peruse its case studies. Most legit digital marketing agencies upload the details of their major achievements on their website for everyone to see. 

Even SMBs provide whatever they have.

These case studies assure potential customers of efficient services and positively influence their purchasing decisions.

Adwords Avenue doesn’t have even a single case study on its website.

The company claims it serves 100+ clients spreading across 100 countries. Yet, the company doesn’t have a single case study to show for its efficiency. 

Disturbing.   

Why No Customer Reviews?

If you’ve ‘developed hundreds and thousands of result-driven ad campaigns’, won’t you have your site full of happy customer reviews?

Though this digital agency claims just that, it doesn’t have a single customer review on its website. 

Case studies and positive customer reviews are hallmarks of an efficient and reputed organisation. 

Disturbing.

Why No Social Networking References?

There is not one social network widget on this site. Digital marketing agencies aggressively utilise social media to engage potential customers and rank high in SERPs. Their sites prominently display links to their social networking accounts.

There is none on the website of this digital marketing agency. 

Disturbing. 

Why Such an Ordinary SEO Health?

Vexed, I did an SEO analysis of this agency’s website to understand the level of their optimisation efficacy. The analysis revealed mediocre SEO results for the company’s website. Here is  an overview of the company’s SEO health.

Adwords Avenue Website SEO Check Overview

SEO score	68%
Meta information	77%
Page quality	66%
Page structure	68%
Link structure	60%
Server	88%
External factors	9%
Response time	0,51 s

It is evident from this SEO analysis that this site is not developed or maintained by experts. How can a digital agency whose own site is in such a bad shape make others’ shine in search results?

The Verdict

It is possible that Adwords Avenue is a completely legitimate and efficient digital marketing agency. But the questions that are haunting us are also legitimate. 

If they are legit, they must pay heed to the points this blog post raised and immediately do the needful.

But until they do, I wouldn’t touch it even with a 20-foot long pole. 

Conclusion

Adwords Avenue is a digital marketing agency in the US that specialises in PPC models of advertising. 

In its website, it makes tall claims about its achievements and efficiency. They may be true. But they have only their word to show for it. 

There are no customer reviews, no case studies, no links to their social networking accounts and most disturbing, their own website’s SEO health is poor to say the least. 

I’m not here to comment. I’ve told you everything I’ve found out about this agency during my research. Now you be the judge.

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