Cuales Son Los KPI Del SEO​? Translating Complication into Simplicity

Cuales Son Los KPI Del SEO​ is a Spanish sentence and it means what are SEO KPIs? I somehow stumbled on this sentence, found it interesting and decided to tell you what it is all about.

Interested?

Good, let’s discuss these SEO KPIs in this Innocams blog post.

What is a KPI?

KPI stands for Key Performance Indicator. A measurable indicator of your performance. Suppose you love someone. No one can measure how much. But you run 100m in 20 sec. It’s measureable. This is your run KPI. Got it? Good, let’s proceed.

Remember one thing, there are lots of technical terms and they are mostly used by people who don’t understand them. If you understand them, you will never use them. You will use simple English terms. 

KPI in simple English means measurement of your performance. 

What are SEO and SERPs?

Search Engine Optimisation (SEO) is the process that helps your pages rank high in the SERPs. 

SERP means Search Engine Results Pages. When you enter a word or a phrase or a sentence or a novella in Google’s search box and hit enter, Google returns some 1 million pages related to the keyword you entered in the search box. 

These pages are called SERPs. 

Importance of SEO

You run a business. You have a website that showcases the beauty of your product or service. The problem is, the pages of your website appear at the 9th listing on the 50th SERP and nobody looks at them. 

You want people viewing your content, appreciating it and coming to you to buy your service or product, don’t you? This is the idea behind your website, ain’t it? So what do you do?

You go to an efficient SEO agency. Those guys will do things that will push your pages up in the SERPs and you may appear at the 1st, 2nd or 3rd position in the first SERP for the relevant search terms.

Presto.

Cuales Son Los KPI Del SEO​

But how do you know how effective your SEO campaign is? You are paying the SEO agency a lot and what is the ROI? 

Cuales Son Los KPI Del SEO? 

SEO KPIs are measurable indicators of the effectiveness of your SEO campaign. Tracking them you will know how efficacious your SEO efforts are. 

What are SEO KPIs?

SEO KPIs are indicators of the performance of your SEO campaign. 

The first and foremost SEO KPI is where your pages are in the SERP. That’s it. Your SEO agency must ensure your pages come at the first 1 to 5 listings in the first SERPagainst your target keywords. 

If it can’t, stop paying it.

Oh, incidentally a keyword is what you type in the search box while googling for something. 

But there are other KPIs that will tell you about the efficacy of your optimisation campaign. I will now tell you about them. 

1. The Click-Through Rate

When you appear at the first position in the first SERP, people who are googling for a product or service that you sell, will see you and click on the link to your page. 

How many people are visiting your site after clicking on the link to your pages that Google offers them will tell you the click-through rate (CTR) of your SEO campaign. 

This CTR is a key SEO KPI. 

2. The Organic Traffic

This mellifluous term, organic traffic, is often wrongly used. Some people use this term to mean the number of people who visit your site after googling for your product or service. The idea is you are getting customers without paying for any advertisement. 

But getting your pages at the top SERP ranks is big money. No SEO agency will do it without fleecing you. They are not in love with you, remember? So no organic traffic is a freebie. 

But this term is one of the key SEO KPIs. How many people search engines are steering your way? That’s organic traffic.

If you find your organic traffic jumped up after you launched your SEO campaign, you’ll know that your agency is doing its job properly.

3. The Keyword Ranking

My answers to Cuales Son Los KPI Del SEO or simply SEO KPIs must include Keyword ranking. So here it is.

The keyword ranking is where your pages appear in SERP for target keywords. SEO tries to get your pages as high in search results as possible. The higher the better. 

The keyword ranking is probably the most important SEO KPI as this high rank is an SEO campaign’s ultimate objective. A high rank will tell you your SEO efforts are yielding high ROI.

4. The Bounce Rate

Bounce rate is the percentage of visitors who leave your site fast, usually after visiting only one page of it.

A high bounce rate means people are not liking what they find in your pages. A low bounce rate will tell you your content is valuable and people are liking it.

A high bounce rate indicates your SEO efforts are not working whereas a low bounce rate will tell you they are working properly.

5. The Conversion Rate

Conversion rate is the percentage of people who are taking an action you want them to when they are navigating your site. 

A desired action may be signing up for a newsletter or downloading resources or making a purchase. 

Tracking this SEO KPI will tell you how your optimisation efforts are helping your business to grow and what kind of ROI you are getting. 

6. The Backlink Profile 

Backlinks are a crucial ranking factor and answer to Cuales Son Los KPI Del SEO or what are SEO KPIs must include this KPI.

Backlinks are hyperlinks to your pages from other domains in your niche. Lots of backlinks from reputed sites prove that your content is so good that authorities in your niche are compelled to direct their users to you for valuable additional information.

This recognition from authorities is called the link juice or link equity. Search engines take backlinks into serious consideration while ranking your pages. 

Tracking this crucial KPI you can understand how your content is. It also tells you your SEO agency is doing its job sincerely and helping you get these vital ranking KPIs.

7. The Brand Awareness

Branded traffic is how many people visit your site because they recognise and value your brand. This SEO KPI denotes what kind of awareness your brand has among your target customers or target market area. 

This awareness is a vital factor behind any business success. This KPI will tell you the position of your brand among your rivals.

8. The Return on Investment

The abovementioned SEO KPIs will reveal what kind of return on investment (ROI) you are getting from your SEO campaign. 

An SEO campaign is a costly proposition. It is a lengthy and continuous process. You need to spend a lot of money on it. 

If you find the SEO campaign has elevated your SERP ranking, increased the CTR and conversion rate, then you can relax as the SEO agency is giving you value for money service.

Conclusion

Cuales Son Los KPI Del SEO is an interrogative sentence meaning what are SEO KPIs? This discussion revealed that CTR, conversion rate, keyword ranking, ROI etc are crucial SEO KPIs that can show you how effective your optimisation efforts are.

These KPIs will also tell you your brand’s position in your niche market and what kind of ROI you are receiving from your SEO campaign. 

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