Desactivar Google Tag Manager de Yoast SEO: Why and How

Desactivar Google Tag Manager de Yoast SEO means disable Google tag manager from Yoast SEO. This sentence is written in Spanish. 

This is an interesting topic. Google Tag Manager (GTM) is a free, widely-used and useful tool to track user behaviour.

Then why should one disable it and how? Let’s try to find a suitable answer to this question in this Innocams blog post.

What is Google Tag Manager?

Google Tag manager is a free tool from Google. This useful tool helps SEO executives use tracking tags that register specific user behaviour based on their actions or triggers.

Using Google Tag Manager along with Google Analytics you can track user behaviour like click pattern, scroll depth, session time, page view and form submission.

I’ll shortly discuss the benefits of GTM, but first let’s understand Yoast SEO.

What is Yoast SEO?

Yoast SEO is a WordPress plugin that helps websites rank high in Search Engine Results Pages (SERPs). 

This plugin helps SEO executives efficiently do the following tasks:

• Thorough SEO analysis.
• Helps optimise content for target keyword and readability.
• Automatically generates sitemaps for all types of posts.
• Creates titles and meta-descriptions using Artificial Intelligence technology.
• Offers suggestions for improving content and site structure.

Benefits of Google Tag Manager

Though we are discussing Desactivar Google Tag Manager de Yoast SEO, we need to glance through the benefits of GTM first.  

GTM helps you manage tags, including tracking tags, on your website. It has several SEO benefits. I’m listing its key benefits for you here.

1. It simplifies tag management by allowing users to control all tags in one place instead of manually inserting tags into the site’s codings. 

2. Creates new tags each time you make changes in your tags and saves the previous version.

3. Lets you set up triggers to monitor interactions on your site.

4. Gives you control to grant permissions to others to make changes to your site and create tags.

5. Gives you power to preview and debug your tags.

6. It is compatible with a variety of tools and products.

Desactivar Google Tag Manager de Yoast SEO: Why

The question is, why should one disable GTM in Yoast SEO. You know, though GTM offers several benefits, only advanced users can properly utilise it for complicated tag management tasks. 

You must not forget too many tags can make your site heavy with codes that can slow down the page loading time.

Page loading time is a crucial ranking metric for search engines. A slow page loading is detrimental to a site’s rankability in search results. 

So unless you are doing some complicated and extensive tagging and need full control over your tags, GTM may not be necessary for you. In fact, it may harm your SEO campaign instead of helping it if you do. 

The key reasons why you may disable GTM in Yoast SEO are given below.

It is a Complex Tool

If you are using basic tracking features, you may disable GTM in Yoast SEO as it is designed to handle complicated tag tracking features which only advanced users can properly utilise.

It May Disrupt Performance

In case you need only basic tracking features, adding GTM tags will burden your site with extra layers of coding, which may reduce page loading time. So in such cases it is best to disable it in Yoast SEO.

It is Unnecessary

Unless you need elaborate and in-depth tracking features, adding GTM tags is an unnecessary exercise for you that will serve no purpose. 

Desactivar Google Tag Manager de Yoast SEO: How 

Okay, you don’t need GTM tags and have decided to desactivar Google Tag Manager de Yoast SEO. 

Wise decision.

I’ll now tell you how you can do it. 

Yoast SEO cannot control GTM functionalities. You need to manually remove GTM integration from your site’s coding. Here’s the steps you need to take to disable GTM in your Yoast SEO.

1. Log in to your GTM account.
2. Go to ‘container settings’ in the admin section.
3. Copy the GTM snippet and remove it from your site’s programming.

Congratulations. You’ve just disabled GTM from your Yoast SEO.

Key Points to Remember

While removing GTM from your Yoast SEO, keep the following points in mind:

Remove WordPress Plugin

If you are using any WordPress plugins to manage your GTM, you need to disable them too along with GTM. Go to the plugin’s settings and uninstall it. 

Impact on Tracking

After you disable the GTM in your Yoast SEO, all tracking features of GTM will stop functioning. You must take this into consideration while deciding on whether to disable GTM or not. 

Remove All Tracking Codes

You should also remove all GTM tracking codes embedded in your site’s coding to complete the GTM disabling process. Any leftover GTM codes may disrupt your site’s functionalities.

Conclusion

Desactivar Google Tag Manager de Yoast SEO is sometimes necessary. Though this free tool from Google offers advanced tracking features, not everyone needs it. 

Only advanced users can fully utilise this tool. For users who need only basic tracking, GTM is not necessary and it should be disabled.

In fact, in such cases, GTM may even disturb your Yoast SEO campaign by slowing down your pages’ loading time.

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