SEO for CBD Rankstar: Is It the Best Way to Market This Controversial Drug?

SEO for CBD Rankstar means optimisation of pages of companies dealing in Cannabidiol (CBD) by Rankstar–A US-based digital marketing MNC. 

There are lots of misconceptions regarding this chemical compound due to the fact that it is the second most active ingredient in cannabis (marijuana). So an SEO agency that optimises pages of a CBD business must tread carefully. 

Let’s find out in this Innocams blog post if Rankstar can safely improve search visibility of a CBD business or not.

Rankstar: Company Details

Founded	2018.
Founder	Thomas Kraska.
Headquarters	New York (USA).
Ownership	Privately held.
Industry	Digital marketing, SEO.
Company Type	Multinational.
Number of Employees	30+
Present In	The US, France, Vietnam and Bulgaria.
Target Audience	Small and medium-sized enterprises.
Minimum Budget	USD 1000 to USD 10,000.
Average Hourly Rate	USD 150/hour.
Number of Clients	300+
Net Worth	Unreported.

What is CBD?

CBD is a chemical compound derived from hemp plant, a close relative of marijuana. Laboratory manufacturing of this chemical is also possible. 

Its close link with marijuana, a drug grossly abused and misused for recreational purposes, gave CBD a bad name. This is wrong as CBD doesn’t provide any high like marijuana.

Legal Status of CBD

In the US, there’s no restriction on production, distribution and sale of CBD. But it can only be legally used as Epidiolex, a drug used to treat childhood epilepsy and seizures. 

The Farm Bill (2018) made CBD legal in the US and it can be obtained easily in all 50 states of the US of A.

In most other countries, CBD is considered a safe drug by the authorities and its marketing is not illegal. 

WHO Stand on CBD

In a 2017 report, the World Health Organisation (WHO) declared that CBD in its pure form doesn’t have any dependence potential and cannot be scheduled as a controlled substance.

The USE of CBD

I will discuss SEO for CBD Rankstar shortly, but first let’s see how CBD is used and in what forms.

Epidiolex is the only prescription drug containing CBD that FDA approves. But CBD is widely used to treat anxiety, pain, dystonia and Parkinson’s disease. But there is not much scientific evidence that supports these uses of CBD.

Forms of CBD Products

This chemical is available in a variety of forms like edibles, tincture, oils, capsules etc. There are also some CBD vape products.

Availability of CBD Products

Though these CBD products have no government approval in most countries, since CBD is not restricted, it is almost impossible to restrict their sales and you can easily obtain them now. 

SEO for CBD Rankstar: Importance

CBD products are in massive global demand. 

The demand for this drug is increasing rapidly and companies dealing in them are desperately vying with each other to get the top SERP slots and spending millions on Search Engine Optimisation (SEO) campaigns.

SEO for CBD Rankstar assumes a topical interest in this scenario. 

Now let’s take a quick look at the growth of the CBD industry. This will help us understand clearly why a robust SEO campaign is so important for the CBD industry players.

The Growth of CBD Industry

In a CBD market report for 2024-2030 published by a top US-based consumer market research organisation, the CBD market potential was USD 7.71 billion in 2023. 

The CAGR of CBD market size is 15.8% from 2024-2023 in that report. 

So there is and will be something for every CBD business, big or small, brick-and-mortar to e-commerce in this rapidly growing global CBD market. 

The Importance of CBD SEO

Now you know why an effective SEO campaign, a speciality of Rankstar, is a survival strategy for companies producing, distributing and selling CBD products.

The Benefits of SEO for CBD

A robust SEO campaign, which Rankstar promises, can yield several benefits for a business in the CBD industry. Here are some key benefits.

Higher SERP Ranking

An effective optimisation drive may help the pages of the website of a CBD business get a higher position in search results. Remember, the first 4-5 slots in the first SERP matter the most. 

An Improved Visibility

This higher SERP rank will automatically improve the brand’s search visibility and potential customers, looking for CBD products that the company sells, can easily find it. 

Increased Traffic, Leads and Conversions

This higher visibility will drive more organic traffic, which may jack up the number of qualified leads and conversions for the brand. 

In short, SEO for CBD Rankstar may help the brand tap the huge market potential of the CBD industry and register satisfactory profits.

SEO for CBD Rankstar: Challenges

Doing the SEO job for a CBD product seller may be challenging due to the following factors:

Red-Hot Competition

The competition in the CBD industry has been increasing rapidly over the last few years after it was legalised. So beating the competition in the SERP could be a tough challenge.

Ambiguous Legal Stature

There is a confusing ambiguity in the attitude of the governments to the marketing of CBD products. Though CBD is legal in the US, different states impose varied restrictions on its production, distribution and sales.

As a result, marketing it through SEO will have to be aligned with regulations laid down by different states, which can throw a challenge to the SEO executives. 

Limited Paid Ad Scope

Different marketing channels, for example Google Search and Facebook, impose strict paid advertisement policies on CBD marketers. 

This limited paid advertisement marketing opportunity puts further pressure on CBD SEO as it largely depends on the organic traffic.

Difficulty in Content Creation

It is not absolutely clear what CBD does and what it does not. More scientific research is  necessary before one can make any claims about the medical efficacy of this chemical. 

SEO for CBD Rankstar will have to be very careful while making any therapeutic or cosmetic claims to avoid legal hassles. 

This handicap makes it very difficult to create informative and high-quality content for your site. The SEO executive must face this tough challenge while optimising pages of your CBD company.

SEO for CBD Rankstar: Strategies

To bypass the challenges and help their CBD industry clients, Rankstar adopts 5 key strategies specifically aimed at improving their SERP ranking and search visibility. They are:

Special focus on local SEO, creating educational content, utilising long-tail keywords, technical SEO, and transparency. 

Now we will see how these strategies help an SEO professional optimise the pages of a CBD product business. 

Focus on Local SEO

Rankstar prioritise local SEO for its CBD clients. It serves two purposes. One, it helps its clients tap their local market potential and two, a location-specific approach helps it align its SEO campaign with local regulations regarding CBD products.

To optimise the pages of its CBD clients in local searches, Rankstar implements the following strategies:

• Accurate information in Google Business Profile so local customers can easily find the company that sells the product they want.
• Leveraging local authority and relevant sites, bloggers, influencers and press reporters to get high-quality backlinks. These backlinks are a serious quality marker for search engines and facilitate high SERP rankings.
• Targeting location-specific keywords like CBD capsule near (the name of the area) etc. 
• Encouraging customers to write reviews. Positive reviews from happy customers build trust and reputation.

Creating Educational Content

Since making direct medical claims can be dangerous, SEO for CBD Ranstar focuses on creating educational content that lends authority and credibility to the pages of its clients in the CBD industry.

General long-tail discussions like the difference between CBD and marijuana, types of CBD products, the use of CBD oil etc, without making any direct medical claims are focused on. 

The Use of Long-Tail Keywords

Instead of using high-competition keywords like ‘CBD oil’ or ‘CBD capsule’, Rankstar uses less competitive long-tail keywords like ‘how to use CBD capsule for pain relief’, ‘Who cannot use CBD oil’ etc.

Long-tail keywords usually attract more qualified leads who are more likely to make purchases. Besides, due to low competition, these keywords increase the possibility of a high SERP rank.

Robust Technical SEO

To offset the difficulty in creating content, Rankstar goes all-out on optimising the technical aspects of their CBD clients’ websites. The maximum emphasis is given on the following areas–

• Using proper alt tags for images.
• Improving page loading speed.
• Making sites compatible with mobile devices.
• Clear calls-to-action on all pages.
• Focusing on a search engine friendly site structure.
• Creating an easily navigable and user-friendly website design.

Transparency to Build Trust

Due to the confusing government regulations, conflicting media reports and ambiguous legal standings, many people are confused and skeptical about CBD and its products. Many equate CBD with marijuana. 

To tackle this issue, SEO for CBD Rankstar puts stress on complete transparency to build trust and credibility. The strategies it adopts to achieve this objective are–

• Giving detailed description of CBD products, including their cons. Reports of various third-party lab tests are published on the website to lend credibility and transparency to its content.
• Regularly posting happy customer reviews and testimonials.
• Responding quickly to any negative reviews.

Why Do You Need Rankstar?

If you run a business that deals in CBD products, an effective SEO campaign will help you a lot. But the path to success in this campaign is fraught with legal complications, popular skepticism and cultural biases.

Only an efficient SEO agency like Rankstar that specialises in CBD SEO can elevate your SERP rank but at the same time keep you away from any legal or social kickback.

The reasons for going for such an SEO agency are many. Here are some major reasons for hiring an efficient and experienced agency for CBD SEO.

• Due to limited paid ad opportunities, you almost entirely depend on organic traffic and absolutely need an efficient agency with proven track record in CBD industry SEO.
• You need content that is engaging but at the same time aligned with unique location-specific administrative and legal rules and regulations. Only a highly efficient agency like Rankstar with expertise in CBD SEO, can create such content.
• You need special focus on local SEO to optimise your ROI and agencies like Rankstar, who specialise in local SEO, can give you value for money service.
• Your CBD business website needs special link-building strategies and only an agency like Rankstar with their vast experience in local CBD SEO can do it properly.
• Your CBD SEO will depend largely on technical SEO and your agency will have to be really good like Rankstar in this department. 

Conclusion

SEO for CBD Rankstar is probably the best way to market your CBD product digitally.  It may elevate your CBD business website’s position in search results by optimal and intelligent use of optimisation techniques.

Due to high competition, complicated legal issues and difficulties in creating content, optimising pages of a CBD business is the job that requires experience, expertise and tact. 

An efficient agency that specialises in CBD SEO, like Rankstar, is probably your best bet.

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